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Subject: "Advertising."
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Current results range from 1754 to 2024

126.
Marketing & media decisions
Published
New York, Decisions Publications, Inc.
Location
Library Shelving Facility (LSF) >> Shelved by title
Format
Journals & Newspapers
127.
Advertising effectiveness in a crowded television environment
Author
Ray, Michael L.
Published
Cambridge, Mass. : Marketing Science Institute, 1978.
Location
Library Shelving Facility (LSF) >> HF6146 T42 R38 (LC)+ Oversize
Format
Books
128.
Issues in advertising : the economics of persuasion
Published
Washington, D.C. : Americam Enterprise Institute for Public Policy Research, [1978]
Location
Library Shelving Facility (LSF) >> HF5827 I83 (LC)
Format
Books
129.
Advertising & marketing research : a new methodology
Author
Tolley, B. Stuart
Published
Chicago : Nelson-Hall, c1977.
Location
Library Shelving Facility (LSF) >> HF5827 T64 (LC)
Format
Books
130.
Advertising and the public interest : a round table held on June 10, 1976, and sponsored by the American Enterprise Institute for Public Policy Research, Washington, D.C.
Published
Washington : American Enterprise Institute for Public Policy Research, c1976.
Location
Library Shelving Facility (LSF) >> HF5813 U6 A62 (LC)
Library Shelving Facility (LSF) >> HF5813 U6 A62 (LC)
Format
Books
131.
Essentials of media planning : a marketing viewpoint
Author
Barban, Arnold M.
Published
Chicago : Crain Books, c1976.
Location
Library Shelving Facility (LSF) >> HF5826.5 B37 (LC)
Format
Books
132.
Microtheoretical notions of behavioral science and the problems of advertising : present and potential linkages, and a proposal for a research system
Author
Ray, Michael L.
Published
Cambridge, Mass. : Marketing Science Institute, 1975.
Location
MARX Library >> HF5822 R38 (LC)+ Oversize
Format
Books
133.
The relationship between advertising and promotion : some observations, speculations, and hypotheses
Author
Clayton, Alden G.
Published
Cambridge, Mass. : Marketing Science Institute, 1975.
Location
Library Shelving Facility (LSF) >> HF5823 C53 (LC)+ Oversize
Format
Books
134.
Advertising's affective qualities and consumer response
Author
Silk, Alvin J.
Published
Cambridge, Mass. : Marketing Science Institute, 1974.
Location
Library Shelving Facility (LSF) >> HF5827 S54 (LC)+ Oversize
Format
Books
135.
Advertising planning; mathematical models in advertising media planning
Author
Gensch, Dennis
Published
Amsterdam, New York; Elsevier Scientific Pub. Co., 1973.
Location
MARX Library >> HF5827 G46 (LC)
Format
Books
136.
I can sell you anything; how I made your favorite TV commercials with minimum truth & maximum consequences
Author
Stevens, Paul
Published
New York, P. H. Wyden [1972]
Location
Library Shelving Facility (LSF) >> HF6146 T42 S844 1972 (LC)
Format
Books
137.
Survey of advertising expenditures around the world
Published
New York, N.Y. : Starch INRA Hooper, [c1974-c1982]
Location
Library Shelving Facility (LSF) >> HF5801 S72 (LC)+ Oversize
Format
Journals & Newspapers
138.
A note on advertising communications technology : present and prospective
Author
Feldman, Wallace, 1930-
Published
Cambridge, Mass. : Marketing Science Institute, 1970.
Location
Library Shelving Facility (LSF) >> HF5827 F45 (LC)+ Oversize
Format
Books
139.
IAA biennial survey of advertising expenditures around the world
Published
New York, N.Y. : International Advertising Association, [c1970-c1972]
Location
MARX Library >> HF5801 S72 (LC)+ Oversize
Format
Journals & Newspapers
140.
Advertising and competition
Author
Backman, Jules, 1910-1982
Published
New York, New York University Press, 1967.
Location
Library Shelving Facility (LSF) >> HF5813 U6 B33 (LC)
Format
Books
141.
Advertising investments around the world
Published
New York, N.Y. : International Advertising Association, c1965-1967.
Location
MARX Library >> HF5801 S72 (LC)+ Oversize
Format
Journals & Newspapers
142.
Advertising expenditures in Canada
Published
[Ottawa] : Dominion Bureau of Statistics, Merchandising and Services Division, 1967-1970.
Location
Library Shelving Facility (LSF) >> CS63-216
Format
Journals & Newspapers
143.
Standard directory of advertising agencies
Published
Skokie, Ill. : National Register Pub. Co., 1964-
Location
Library Shelving Facility (LSF) >> HF5805 S73 (LC)+ Oversize
Unavailable--Try BorrowDirect or Interlibrary Loan >> HF5805 S73 (LC)+ Oversize
MARX Library, Reference >> HF5805 S73 (LC)+ Oversize
Format
Journals & Newspapers
144.
Les études de motivation
Author
Marcus-Steiff, Joachim
Published
Paris, Hermann [1961]
Location
Library Shelving Facility (LSF) >> Q111 A27 1288
Format
Books
145.
The hidden persuaders
Author
Packard, Vance Oakley, 1914-
Published
New York : Pocket Books, c1957, 1958 printing.
Location
MARX Library >> HF5822 P33 1958 (LC)
Format
Books
146.
Advertising international : the privatisation of public space
Author
Mattelart, Armand
Published
London ; New York : Routledge, 1991.
Location
Library Shelving Facility (LSF) >> HF5821 M32X13 1991 (LC)
Format
Books
147.
Standard directory of advertisers. Business classifications
Published
Wilmette, Ill. : National Register Pub. Co., 1992-
Location
Library Shelving Facility (LSF) >> HF5804 S7211 (LC)+ Oversize
Format
Journals & Newspapers
148.
Standard directory of advertisers
Published
Skokie [Ill.] : National Register Pub. Co.,
Location
Library Shelving Facility (LSF) >> HF5804 S7211 (LC)+ Oversize
MARX Library, Reference >> HF5804 S7211 (LC)+ Oversize
Format
Journals & Newspapers
149.
Proceedings of the ... Conference of the American Academy of Advertising
Author
American Academy of Advertising. Conference
Published
Tempe, Ariz. : The Academy, 1985-
Location
Library Shelving Facility (LSF) >> HF5813 U6 A69 (LC)+ Oversize
Format
Journals & Newspapers
150.
Testimonial advertising in the American marketplace : emulation, identity, community
Published
New York : Palgrave Macmillan, 2009.
Online
Table of contents only
Location
MARX Library >> HF5823 .T37X 2009 (LC)
Format
Books