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Subject: "Motivation research (Marketing)"
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Sterling Memorial Library

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1.
Why people buy
Author
O'Shaughnessy, John
Published
New York : Oxford University Press, 1987.
Location
SML, Stacks, LC Classification >> HF5415.3 O84 1987 (LC)
Format
Books
2.
A tiger in the tank : Ernest Dichter : an Austrian advertising guru
Published
Riverside, Calif. : Ariadne Press, c2007.
Online
Table of contents only
Location
SML, Stacks, LC Classification >> HF5415.32 .T54X13 2007 (LC)
Format
Books
3.
The strategy of desire
Author
Dichter, Ernest, 1907-1991
Published
New York : Garland Pub., 1985.
Location
SML, Stacks, LC Classification >> HF5415.3 D515 1985 (LC)
Format
Books
4.
Beschaffungsverhalten von Privatpersonen und Unternehmen : das Beispiel universitärer Weiterbildungsprogramme in Asien und Europa
Author
Lee, Yeon-Hee
Published
Wiesbaden : Deutscher Universitäts-Verlag, 2002.
Location
SML, Stacks, LC Classification >> HG5415.33.A78 L44 2002 (LC)
Format
Books / Dissertations & Theses
5.
Comparative consumer life-styles in Hong Kong
Author
Laurent, Clint R.
Published
1987.
Location
SML, Microform (Non-Circulating) >> Film B7670
Format
Books / Dissertations & Theses / Microforms
6.
The consumer citizen in contemporary China
Author
Hooper, Beverley
Published
Sweden : Centre for East and South-East Asian Studies, Lund University, 2005.
Location
SML, Stacks, LC Classification >> HC430.C6 H66 2005 (LC)
Format
Books