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1.
YouthNation : building remarkable brands in a youth-driven culture
Author
Britton, Matt
Published
Hoboken, New Jersey : John Wiley & Sons, [2015]
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Building a brand an Emerald guide
Published
Bradford, England : Emerald Group Publishing, c2004.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Copy, copy, copy : how to do smarter marketing by using other peoples ideas
Author
Earls, Mark
Published
Chichester, West Sussex : Wiley, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
All you need is a good idea! how to create marketing messages that actually get results
Author
Heyman, Jay H., 1939-
Published
Hoboken, N.J. : Wiley, c2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Building Brand and Reputation
Published
[Place of publication not identified] : Seven Dimensions Films of Australia, [2015]
New York, N.Y. : Distributed by Infobase, 2015.
©2015
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
6.
Creating Your Brand Proposition
Published
[Place of publication not identified] : Seven Dimensions Films of Australia, [2015]
New York, N.Y. : Distributed by Infobase, 2015.
©2015
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
7.
Z.E.R.O. : zero paid media as the new marketing model
Author
Jaffe, Joseph, 1970-
Published
Hoboken, New Jersey : John Wiley & Sons, [2014]
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Marketing series. Episode 7, The marketing mix : promotion
Published
London : TV Choice, 2013.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
9.
Sunday morning. Made to measure
Published
New York, NY : Columbia Broadcasting System, 2005.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
10.
All you need is a good idea! : how to create marketing messages that actually get results
Author
Heyman, Jay H., 1939-
Published
Hoboken, N.J. : Wiley, ©2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Does it work? : 10 principles for delivering true business value in digital marketing
Author
Atchison, Shane
Published
New York : McGraw-Hill Education, [2015]
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
New brand leadership : managing at the intersection of globalization, localization, and personalization
Author
Light, Larry
Published
Old Tappan, New Jersey : Pearson Education, 2015.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Marketing magazine
Published
Toronto : Maclean Hunter, c1993-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
14.
The CLIOs 2010
Published
[Place of publication not identified] : Clio Awards (Firm), [2010]
New York, N.Y. : Distributed by Infobase, 2012.
©2010
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
15.
Storytelling : Strategien und Best Practices für PR und marketing
Author
Sammer, Petra
Published
Heidelberg : dpunkt.verlag : O'Reilly, [2017]
©2017
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Storytelling : die zukunft von PR and marketing
Author
Sammer, Petra
Published
Köln : O'Reilly Verlag, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Storytelling für Unternehmen
Author
Rupp, Miriam
Published
Flensburg : mitp Verlag, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Revista de Marketing y Publicidad
Published
Madrid : Centro de Estudios Financieros, 2019-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
19.
The art of client service : the classic guide, updated for today's marketers and advertisers
Author
Solomon, Robert
Published
Hoboken, New Jersey : John Wiley & Sons, Incorporated, [2016]
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Storytelling für Unternehmen : Mit Geschichten zum Erfolg in Content Marketing, PR, Social Media, Employer Branding und Leadership
Author
Rupp, Miriam
Published
[Place of publication not identified] : mitp, [2016]
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Z.E.R.O. : zero paid media as the new marketing model
Author
Jaffe, Joseph
Published
Hoboken, New Jersey : John Wiley and Sons, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
72andSunny's role in the Apple vs. Samsung battle
Published
New York : Bloomberg, 2013.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
23.
Dictionary of advertising and marketing concepts
Author
Berger, Arthur Asa, 1933-
Published
Walnut Creek, CA : Left Coast Press, [2013]
©2013
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
The hidden agenda : a proven way to win business and create a following
Author
Allen, Kevin, 1954-
Published
Brookline, Mass. : Bibliomotion, ©2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Destination brands : managing place reputation
Author
Morgan, Nigel
Published
Oxford : Butterworth-Heinemann, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online