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1.
Advanced Methods for Modeling Markets
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Unit Pricing Empirical Investigations of its Influences at the Product and Retailer Levels
Author
Himbert, Lena
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Market Segmentation Analysis Understanding It, Doing It, and Making It Useful
Author
Dolnicar, Sara
Published
Singapore : Springer Singapore : Imprint: Springer, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Formative Research in Social Marketing Innovative Methods to Gain Consumer Insights
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Segmentation in Social Marketing Process, Methods and Application
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Advances in Luxury Brand Management
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
What can Whole Foods learn from Lego?
Published
New York : Bloomberg, 2013.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
8.
Artificial Intelligence for Fashion Industry in the Big Data Era
Published
Singapore : Springer Singapore : Imprint: Springer, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Chinese Consumers and the Fashion Market
Published
Singapore : Springer Singapore : Imprint: Springer, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Business Model Pioneers How Innovators Successfully Implement New Business Models
Author
Voigt, Kai-Ingo
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Competitive Advantage of Customer Centricity
Author
Parniangtong, Sathit
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Development of Hedonic Office Rent Indices Examples for German Metropolitan Areas
Author
Kempf, Simon
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
BUYographics How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
Author
Carmichael, Matt
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Business and economic horizons
Published
Praha : Prague Development Center
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
15.
Qualitative Methodologies in Organization Studies Volume II: Methods and Possibilities
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Ethics and Neuromarketing Implications for Market Research and Business Practice
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Luxury Selling Lessons from the world of luxury in selling high quality goods and services to high value clients
Author
Srun, Francis
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Business Strategies and Competitiveness in Times of Crisis A Survey on Italian SMEs
Author
Gavinelli, Laura
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Author
Calkins, Tim
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Testing the Idea
Published
[Place of publication not identified] : Teletime Video, Inc., [2014]
New York, N.Y. : Distributed by Infobase, 2016.
©2014
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
21.
Advances in Chinese Brand Management
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Brand Fans Lessons from the World's Greatest Sporting Brands
Author
Smith, Aaron C.T.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Optimal Search for Moving Targets
Author
Stone, Lawrence D.
Published
Cham : Springer International Publishing : Imprint: Springer, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Engaging Customers Using Big Data How Marketing Analytics are Transforming Business
Author
Sathi, Arvind
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Online Video Revolution How to Reinvent and Market Your Business Using Video
Author
Cecil, John
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
26.
Strategic Marketing and Innovation for Indian MSMEs
Author
Srinivasan, R.
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
27.
GDF Suez sees 'rapid' growth in emerging markets
Published
New York : Bloomberg, 2012.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
28.
Analytical Modeling Research in Fashion Business
Published
Singapore : Springer Singapore : Imprint: Springer, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
29.
Counterfeiting and Piracy A Comprehensive Literature Review
Author
Cesareo, Ludovica
Published
Cham : Springer International Publishing : Imprint: Springer, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
30.
Relationship between R&D and Financial Performance in Indian Pharmaceutical Industry
Author
Nandy, Mithun
Published
Singapore : Springer Singapore : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
31.
The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Level
Author
Shaw, Colin
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
32.
Return of the Hustle The Art of Marketing with Music
Author
Sheinkop, Eric
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
33.
Hill : hedge fund market to hit $5t in 5 years
Published
New York : Bloomberg, 2012.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
34.
Asian journal of business research
Published
Wellington, New Zealand : Asia Business Research Corporation, 2011-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
35.
Marketing research with SAS enterprise guide
Author
Coussement, Kristof
Published
Farnham, Surrey, England ; Burlington, Vt. : Gower, c2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
36.
The Data-Driven Project Manager A Statistical Battle Against Project Obstacles
Author
Vanhoucke, Mario
Published
Berkeley, CA : Apress : Imprint: Apress, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
37.
Emerging Technologies in Business Innovation Strategies for Competitive Advantage
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
38.
Trend Management How to Effectively Use Trend-Knowledge in Your Company
Author
Blechschmidt, Jörg
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
39.
Global Competitiveness Ten Things Thai Businesspeople Should Know
Author
Wall, William Philip
Published
Singapore : Springer Singapore : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
40.
Experimentation works : the surprising power of business experiments
Author
Thomke, Stefan H.
Published
Boston, Massachusetts : Harvard Business Review Press, [2020]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
41.
Lead Community Fundraising Successfully Connecting People Digitally
Author
Neugebauer, Linda Mareen
Published
Cham : Springer International Publishing : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
42.
Competitiveness Creation and Maintenance in the Postal Services Industry A Lithuanian Case Study
Author
Pilinkienė, Vaida
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
43.
The Handbook of Global Outsourcing and Offshoring The Definitive Guide to Strategy and Operations
Author
Oshri, Ilan
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2015.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
44.
Experimentation Works
Author
Thomke, Stefan H.
Published
Ascent Audio, 2020.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
45.
Green Fashion Retail
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
46.
Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers
Author
Ingwer, Mark
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online