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201.
Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Author
Calkins, Tim
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
202.
Exploring the wild frontier of emerging markets
Published
New York : Bloomberg, 2012.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
203.
Green mountain to see 'brutal battle, ' says Riddick
Published
New York : Bloomberg, 2012.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
204.
Is Apple losing share of the tablet market?
Published
New York : Bloomberg, 2012.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
205.
Data-driven marketing the 15 metrics everyone in marketing should know
Author
Jeffery, Mark, 1965-
Published
Hoboken, N.J. : Wiley, c2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
206.
International journal of business, marketing, and decision sciences
Published
Ruston, LA : International Academy of Business and Public Administration Disciplines
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
207.
Regions in energy market models
Author
Short, Walter
Published
Golden, Colo. : National Renewable Energy Laboratory, [2007]
Online
http://purl.access.gpo.gov/GPO/LPS89682
Location
Yale Internet Resource >> None
Format
Books / Online
208.
Quantitative marketing and economics
Published
[Dordrecht] ; [New York] : Kluwer, 2003-
[New York] : Springer US
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
209.
Creating Breakthrough Products : Innovation from Product Planning to Program Approval
Author
Cagan, Jonathan
Published
Upper Saddle River : FT Press Oct. 2001 Old Tappan : Pearson Education [distributor]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
210.
Developing a market orientation
Published
Thousand Oaks, Calif. : Sage Publications, c1999.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
211.
Journal of targeting, measurement, and analysis for marketing
Published
London : Henry Stewart Publications
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
212.
Datamonitor industry market research
Published
London : Datamonitor
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
213.
The handbook of international advertising research
Published
Chichester, UK : Wiley Blackwell, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
214.
How to get published in the best marketing journals
Published
Northampton : Edward Elgar Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
215.
Social Marketing in Action Cases from Around the World
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
216.
Effect of solution transition on steering the sales force : for new marketing and sales metrics
Author
Schnerrer, Julien
Published
Hamburg, Germany : Anchor Academic Publishing, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
217.
Testing the Idea
Published
[Place of publication not identified] : Teletime Video, Inc., [2014]
New York, N.Y. : Distributed by Infobase, 2016.
©2014
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
218.
Consumer Behavior in Practice Strategic Insights for the Modern Marketer
Author
Chan, Eugene Y.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
219.
Headstrong and Unorthodox Pioneers for a Critical Theory of Consumption Contributions from Economics and Social Sciences
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
220.
Marketing. What is experimental research
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
221.
Marketing Analytics Essential Tools for Data-Driven Decisions
Author
Venkatesan, Rajkumar
Published
Charlottesville : Darden Business Publishing, University of Virginia Press, 2021.
Baltimore, Md. : Project MUSE, 2021
©2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
222.
The Corporate Reputation of Multinational Corporations An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations
Author
Huber, Cathrin
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
223.
Advances in Chinese Brand Management
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
224.
Brand Fans Lessons from the World's Greatest Sporting Brands
Author
Smith, Aaron C.T.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
225.
Marketing analytics resource allocation. The zen of media attribution
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
226.
Marketing analytics resource allocation. The power of analytics
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
227.
Glorifying the Simple Life Analyses of Socio-Psychological Constructs in the Context of Reality TV
Author
Hammes, Eva Katharina
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
228.
Optimal Search for Moving Targets
Author
Stone, Lawrence D.
Published
Cham : Springer International Publishing : Imprint: Springer, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
229.
Insights and strategies. Taking ideas into business reality
Published
Melbourne, Victoria : Seven Dimensions, 2015.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
230.
Taking Ideas into Business Reality
Published
[Place of publication not identified] : Seven Dimensions Films of Australia, [2015]
New York, N.Y. : Distributed by Infobase, 2015.
©2015
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
231.
Creating and marketing new products and services
Author
Garcia, Rosanna
Published
Boca Raton, FL : CRC Press, ©2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
232.
Customer Knowledge Management Leveraging Soft Skills to Improve Customer Focus
Author
Sain, Soumit
Published
Cham : Springer International Publishing : Imprint: Springer, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
233.
Engaging Customers Using Big Data How Marketing Analytics are Transforming Business
Author
Sathi, Arvind
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
234.
Your guide to entertainment marketing and performance : collection
Published
Upper Saddle River, New Jersey : FTPress Delivers, ©2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
235.
Marketing the business
Published
Australia : Law Vision, 2012.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
236.
Online Video Revolution How to Reinvent and Market Your Business Using Video
Author
Cecil, John
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
237.
Journal of contemporary marketing science
Published
Bingley, England : Emerald Publishing, [2018]-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
238.
COVID-19, Technology and Marketing Moving Forward and the New Normal
Published
Singapore : Springer Singapore : Imprint: Palgrave Macmillan, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
239.
From Big Data to Intelligent Data An Applied Perspective
Author
Harfoush, Fady A.
Published
Cham : Springer International Publishing : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
240.
Product Innovation Management Intelligence, Discovery, Development
Author
Biazzo, Stefano
Published
Cham : Springer International Publishing : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
241.
Design Thinking for Strategy Innovating Towards Competitive Advantage
Author
Diderich, Claude
Published
Cham : Springer International Publishing : Imprint: Springer, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
242.
Total Revenue Management (TRM) Case Studies, Best Practices and Industry Insights
Author
Helmold, Marc
Published
Cham : Springer International Publishing : Imprint: Springer, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
243.
Sustainable Entrepreneurship The Role of Collaboration in the Global Economy
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
244.
Postdata Colombia : ocho perfiles en un país conectado
Author
Arango Lozano, Carlos Andres
Published
Bogota, Colombia : Fundacion Universidad de Bogota, 2020.
Baltimore, Md. : Project MUSE, 2021
©2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
245.
Upside : profiting from the profound demographic shifts ahead
Author
Gronbach, Kenneth W.
Published
New York : AMACOM, American Management Association, [2017]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
246.
Market Research Library
Published
[Washington, D.C.] : U.S. Commercial Service.
Online
http://purl.access.gpo.gov/GPO/LPS125878
Location
Yale Internet Resource >> None
Format
Online
247.
The College Textbook Publishing Industry in the U.S. 2000-2022 The Search for Competitive Marketing Strategies
Author
Greco, Albert N.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
248.
Contemporary Issues and Development in the Global Halal Industry Selected Papers from the International Halal Conference 2014
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
249.
Market Research
Published
[Place of publication not identified] : Teletime Video, Inc., [2013]
New York, N.Y. : Distributed by Infobase, 2016.
©2013
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
250.
Next Stop Metaverse A Quick Guide to Concepts, Uses, and Potential for Research and Practice
Author
Kreutzer, Ralf T.
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online