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1.
The future of advertising : new media, new clients, new consumers in the post-television age
Author
Cappo, Joe
Published
Chicago, Ill. : McGraw-Hill, 2003.
Online
Contributor biographical information
Table of contents
Publisher description
Location
Request for delivery to any Yale Library >> HF5821 .C32X 2003 (LC)
Format
Books
2.
The future of advertising : new media, new clients, new consumers in the post-television age
Author
Cappo, Joe
Published
Chicago, Ill. : McGraw-Hill, 2003.
Online
Online book (login required)
Online book (login required)
Location
Internet Archive >> None
Format
Books
3.
Advertising organizations and publications a resource guide
Published
Thousand Oaks, Calif. : Sage Publications, Inc., c2000.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
The advertising business : operations, creativity, media planning, integrated communications
Published
Thousand Oaks, Calif. : Sage Publications, c1999.
Location
Library Shelving Facility (LSF) >> HF5813.U6 A635X 1999 (LC)
Format
Books
5.
The advertising business : operations, creativity, media planning, integrated communications
Published
Thousand Oaks, Calif. : Sage Publications, c1999.
Online
Online book (login required)
Online book (login required)
Location
Internet Archive >> None
Format
Books
6.
The advertising business operations, creativity, media planning, integrated communications
Published
Thousand Oaks, Calif. : Sage Publications, c1999.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Guang gao xue ji chu
Title
广告学基础　
Author
Kaufman, Louis, 1922-
Published
Shanghai : Shanghai ren min chu ban she : Xin hua shu dian Shanghai fa xing suo fa xing, 1986.
Location
Library Shelving Facility (LSF) >> HF5813 U6 K3819 1986 (LC)
Format
Books
8.
Christ was an ad man
Author
Pritikin, Robert C.
Published
San Francisco : Harbor Pub. : distributed by Putnam, 1980.
Location
Library Shelving Facility (LSF) >> HF5813 U6 P75 (LC)
Format
Books
9.
Christ was an ad man
Author
Pritikin, Robert C.
Published
San Francisco : Harbor Pub. : distributed by Putnam, 1980.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
10.
Advertising, management, and society : a business point of view
Author
Nicosia, Francesco M.
Published
New York : McGraw-Hill, [1974]
Location
Library Shelving Facility (LSF) >> HF5813 U6 N52 (LC)
Format
Books
11.
Exploring advertising
Author
Kleppner, Otto, 1899-
Published
Englewood Cliffs, N.J., Prentice-Hall [1969, c1970]
Location
Library Shelving Facility (LSF) >> HF5823 K54 (LC)
Format
Books
12.
1952 revision of government takes a hand more and more in advertising matters
Author
American Newspaper Publishers Association
Published
New York, 1952.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
13.
Measuring advertising effectiveness
Author
Lucas, Darrell Blaine, 1902-1995
Published
New York : McGraw-Hill, [1963]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Adweek
Published
New York, NY : VNU Business Publications, 2003-
New York, NY : Prometheus Global Media, LLC
New York, NY : Adweek, LLC
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
15.
Audience economics : media institutions and the audience marketplace
Author
Napoli, Philip M.
Published
New York ; Chichester [England] : Columbia University Press, c2003.
Location
SML, Stacks, LC Classification >> HF6146.T42 N364X 2003 (LC)
Format
Books
16.
Guidance for industry consumer-directed broadcast advertisements, questions and answers
Published
[Rockville, Md.] : U.S. Dept. of Health and Human Services, Food and Drug Administration, Center for Drug Evaluation and Research : Center for Biologics Evaluation and Research : Center for Veterinary Medicine, [1999]
Online
http://purl.access.gpo.gov/GPO/LPS120279
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Adweek
Published
[New York, N.Y. : A/S/M Communications,
Location
MARX Library, Current Journals >> Shelved by title
Format
Journals & Newspapers
18.
Media sexploitation
Author
Key, Wilson Bryan, 1925-
Published
Englewood Cliffs, N.J. : Prentice-Hall, c1976.
Location
SML, Stacks, LC Classification >> HF5822 K37 (LC)
Library Shelving Facility (LSF) >> HF5822 K37 (LC)
Format
Books
19.
Subliminal seduction : ad media's manipulation of a not so innocent America
Author
Key, Wilson Bryan, 1925-
Published
New York : New American Library, 1974, c1973.
Location
Library Shelving Facility (LSF) >> HF5813 U6 K48 1974 (LC)
Format
Books
20.
Subliminal seduction : ad media's manipulation of a not so innocent America
Author
Key, Wilson Bryan, 1925-
Published
New York : Signet, [1981].
Location
Request for delivery to any Yale Library >> HF5813 U6 K48 1981 (LC)
Request for delivery to any Yale Library >> HF5813 U6 K48 1981 (LC)
Format
Books
21.
Advertising for television sets a public interest evaluation
Author
Georgetown University. Institute for Public Interest Representation
Published
Washington : U.S. Govt. Print. Off., 1972.
Online
Full text may be available; search ProQuest Congressional
Location
SML, Microform (Non-Circulating) >> CIS Microfiche Library Limited Edition
Format
Books / Microforms
22.
Advertising for television sets a public interest evaluation
Author
Georgetown University. Institute for Public Interest Representation
Published
Washington : U.S. Govt. Print. Off., 1972.
Online
Online resource
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Advertising for television sets: a public interest evaluation ..
Author
Georgetown University. Institute for Public Interest Representation
Published
Washington : U.S. Govt. Print. Off., 1972.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
24.
Outdoor advertising; history and regulation
Author
Houck, John W.
Published
Notre Dame [Ind.] University of Notre Dame Press, 1969.
Location
SML, Stacks, LC Classification >> HF5843 H68 (LC)
Format
Books
25.
Radio plays The Plaza
Published
New York, N.Y. : Radio Advertising Bureau, [1969]
Location
LSF, Historical Sound Recordings (Non-Circulating) >> Radio Advertising Bureau 81269
Format
Audio