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Online Results (20)
1.
Services marketing : integrating customer focus across the firm
Author
Zeithaml, Valarie A.
Published
Dubuque : McGraw-Hill Education, [2018]
Location
MARX Library >> HD9980.5 .Z45 2018
Format
Books
2.
L'analisi dell'innovazione nei servizi professionali
Author
Tomo, Andrea
Published
Turin, Italy : G. Giappichelli Editore, 2016.
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Effective client management in professional services : how to build successful client relationships
Author
Berkovi, Jack
Published
Surrey, England ; Burlington, Vermont : Gower Publishing Limited : Gower Publishing Company, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Innovations in services marketing and management : strategies for emerging economies
Published
Hershey, PA : Business Science Reference, [2014]
Location
MARX Library >> HD9980.5 .I572X 2014 (LC) Oversize
Format
Books
5.
Service marketing in Ghana : a customer relationship management approach
Author
Kuada, John
Published
London, England ; Asokoro, Nigeria : Center for Sustainability and Enterprise Development : Adonis & Abbey Publishers Ltd, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Author
Schultz, Mike, 1974-
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Author
Schultz, Mike, 1974-
Published
Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Essentials of services marketing
Author
Wirtz, Jochen
Published
Singapore : Pearson Education South Asia, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Marketing plans for services : a complete guide
Author
McDonald, Malcolm
Published
Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Marketing plans for services a complete guide
Author
McDonald, Malcolm
Published
Chichester, U.K. : Wiley, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Services marketing
Author
Rao, Rama Mohana
Published
New Delhi : Dorling Kindersley, ©2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Các cam kết WTO về dịch vụ phân phối : những vấn đề đặt ra đối với Việt Nam
Author
Hội thảo khoa học "Các cam kết WTO về dịch vụ phân phối: những vấn đề đặt ra đối với Việt Nam" (2010 : Hanoi, Vietnam), author
Published
Hà Nội : Nhà xuất bản Thống kê, 2010.
Location
Library Shelving Facility (LSF) >> HF5415.129 .H65X 2010 (LC)
Format
Books
13.
Marketing usluga : koncept, strategije i implementacija
Author
Babić-Hodović, Vesna
Published
Sarajevo : Ekonomski fakultet Univerziteta u Sarajevu, 2010.
Location
SML, Stacks, LC Classification >> HD9980.5 .B324 2010 (LC)
Format
Books
14.
Strategija ulaska na inostrana tržišta
Author
Sendić, Rusmir
Published
Sarajevo : Ekonomski fakultet, 2010.
Location
SML, Stacks, LC Classification >> HD9980.5 .S386X 2010 (LC)
Format
Books
15.
Services marketing : people, technology, strategy
Author
Lovelock, Christopher H.
Published
Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007.
Online
Table of contents only
Location
Request for delivery to any Yale Library >> HF5415.13 .L5883X 2007 (LC) Oversize
MARX Library >> HF5415.13 .L5883X 2007 (LC) Oversize
Format
Books
16.
Making meaning : how successful businesses deliver meaningful customer experiences
Author
Diller, Stephen
Published
Berkeley, CA : New Riders, ©2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Marketing plans for service businesses a complete guide
Author
McDonald, Malcolm
Published
Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Leisure marketing a global perspective
Author
Horner, Susan
Published
Amsterdam ; London : Elsevier Butterworth-Heinemann, 2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
The offshore nation : the rise of services globalization
Author
Vashistha, Atul
Published
New Delhi ; New York : Tata McGraw-Hill Pub. Co. Ltd., c2005.
Location
SML, Stacks, LC Classification >> HD2365 .V375X 2005 (LC)
Format
Books
20.
Services marketing : people, technology, strategy
Author
Lovelock, Christopher H.
Published
Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004.
Location
Library Shelving Facility (LSF) >> HF5415.122 .L68X 2004 (LC)
Format
Books
21.
Services marketing and management
Author
Gilmore, Audrey
Published
London ; Thousand Oaks, Calif. : Sage Publications, 2003.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
22.
European journal of marketing Vol. 36, No. 9/10, Market orientation and service firm performance : a research agenda
Published
Bradford, England : Emerald Group Publishing, c2002.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
23.
Journal of services marketing Vol. 16, No. 7, Relationship marketing in services
Published
Bradford, England : Emerald Group Publishing, c2002.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
24.
Service revenue
Published
Boulder, CO : Center for Service Marketing, Inc.
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
25.
Handbook of services marketing & management
Published
Thousand Oaks : Sage Publications, c2000.
Location
MARX Library >> HD9980.5 H36X 2000 (LC)
Format
Books