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Subject: "Motivation research (Marketing)"

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Online Results (100)
1.
Haptic Sensation and Consumer Behaviour The Influence of Tactile Stimulation in Physical and Online Environments
Author
Racat, Margot
Published
Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Markt- und Werbepsychologie
Author
Neumann, Peter, active 2001
Published
Gräfelfing : Fachverlag Wirtschaftspsychologie, 2001.
Location
Library Shelving Facility (LSF) >> HF5415.34 .N48 2001 (LC)
Format
Books
3.
Attitude research on the rocks
Author
American Marketing Association. Committee on Attitude Research
Published
[Chicago : American Marketing Association, 1968]
Location
Library Shelving Facility (LSF) >> Nfg49 M23 12
Format
Books
4.
Handbook of consumer motivations; the psychology of the world of objects
Author
Dichter, Ernest, 1907-1991
Published
New York, McGraw-Hill [1964]
Location
MEDICAL >> BF199 964D
Format
Books
5.
Use of motivation research in marketing
Author
National Industrial Conference Board
Published
New York, [1960]
Location
Library Shelving Facility (LSF) >> Nfg10 +N285 97
Format
Books
6.
Use of motivation research in marketing
Author
National Industrial Conference Board
Published
New York [1960]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
7.
Motivation research: its practice and uses for advertising, marketing, and other business purposes
Author
Henry, Harry
Published
New York : F. Ungar Pub. Co., [1958]
Location
Library Shelving Facility (LSF) >> Nfg49 958H
Format
Books
8.
The status of motivation research : a report and analysis by business research council, College of Business Administration, Long Island University
Author
Long Island University
Published
Brooklyn, N.Y., 1958.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
9.
Motivation research and marketing management
Author
Newman, Joseph W.
Published
Boston, Harvard University, Graduate School of Business Administration, Division of Research, 1957.
Online
Online book
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
10.
Motivation research and marketing management
Author
Newman, Joseph W.
Published
Boston : Harvard University, Graduate School of Business Administration, Division of Research, 1957.
Location
Library Shelving Facility (LSF) >> Nfg49 957Nv
Format
Books
11.
Rivalry and Group Behavior Among Consumers and Brands Comparisons In and Out of the Sport Context
Author
Havard, Cody T.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Consumer Voice The Democratization of Consumption Markets in the Digital Age
Author
Kucuk, S. Umit
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Consumer behavior
Author
Robertson, Thomas S.
Published
Glenview, Ill. : Scott, Foresman, c1984.
Location
Library Shelving Facility (LSF) >> HF5415.3 R57 1984 (LC)
Format
Books
14.
Psychosociologie de la vente
Author
Le Blanc, Gabrielle
Published
Paris : Éditions universitaires, [1971]
Location
Library Shelving Facility (LSF) >> HF5438 L43 (LC)
Format
Books
15.
Consumer behavior
Author
Robertson, Thomas S.
Published
[Glenview, Ill.] Scott, Foresman [1970]
Location
Library Shelving Facility (LSF) >> HF5415.3 R57 (LC)
Format
Books
16.
Gluten-free Bread Technology
Published
Cham : Springer International Publishing : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Cross-Cultural Brand Personality and Brand Desirability An Empirical Approach to the Role of Culture on this Mediated Interplay
Author
Vellnagel, Corinna Colette
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Retail Isn't Dead Innovative Strategies for Brick and Mortar Retail Success
Author
Spanke, Matthias
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
The joyless economy the psychology of human satisfaction
Author
Scitovsky, Tibor
Published
New York : Oxford University Press, 1992.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
The joyless economy : the psychology of human satisfaction and consumer dissatisfaction
Author
Scitovsky, Tibor
Published
New York : Oxford University Press, 1992.
Location
MARX Library >> HF5415.3 S355 1992 (LC)
Format
Books
21.
The joyless economy : the psychology of human satisfaction and consumer dissatisfaction
Author
Scitovsky, Tibor
Published
New York : Oxford University Press, 1992.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
22.
La motivación en el mercado de los bienes de consumo y el comportamiento del consumidor : resumen del trabajo de incorporación a la Academia Nacional de Ciencias Económicas
Author
Rísquez F., Jesús M.
Published
Caracas, Venezuela : Academia Nacional de Ciencias Económicas, 1992.
Location
Library Shelving Facility (LSF) >> HF5415.3 R57X 1992 (LC)
Format
Books
23.
Consumer behavior
Author
Schiffman, Leon G.
Published
Englewood Cliffs, NJ : Prentice Hall, c1991.
Location
Library Shelving Facility (LSF) >> HF5415.3 S29 1991 (LC)
Format
Books
24.
Handbook of consumer behavior
Published
Englewood Cliffs, N.J. : Prentice-Hall, c1991.
Location
Library Shelving Facility (LSF) >> HF5415.32 H36X 1991 (LC)
Format
Books
25.
Why people buy
Author
O'Shaughnessy, John
Published
New York : Oxford University Press, 1987.
Location
SML, Stacks, LC Classification >> HF5415.3 O84 1987 (LC)
Format
Books
26.
Consumer behavior : basic findings and management implications
Author
Zaltman, Gerald
Published
New York : Wiley, c1979.
Location
Library Shelving Facility (LSF) >> HF5415.3 Z28 (LC)+ Oversize
Format
Books
27.
Consumer behavior : basic findings and management implications
Author
Zaltman, Gerald
Published
New York : Wiley, c1979.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
28.
Consumer and industrial buying behavior
Published
New York : North-Holland, c1977.
Location
Library Shelving Facility (LSF) >> HF5415.3 C69 (LC)
Format
Books
29.
The joyless economy : an inquiry into human satisfaction and consumer dissatisfaction
Author
Scitovsky, Tibor
Published
New York : Oxford University Press, 1976.
Location
Request for delivery to any Yale Library >> HF5415.3 S355 (LC)
Format
Books
30.
The joyless economy : an inquiry into human satisfaction and consumer dissatisfaction
Author
Scitovsky, Tibor
Published
New York : Oxford University Press, 1976.
Location
Library Shelving Facility (LSF) >> HF5415.3 S355 (LC)
Format
Books
31.
The joyless economy : an inquiry into human satisfaction and consumer dissatisfaction
Author
Scitovsky, Tibor
Published
New York : Oxford University Press, 1976.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
32.
Perspectives in consumer behavior
Author
Kassarjian, Harold H.
Published
Glenview, Ill. : Scott, Foresman, [1973]
Location
Library Shelving Facility (LSF) >> SSF K154 1973
Format
Books
33.
Perspectives in consumer behavior
Author
Kassarjian, Harold H.
Published
Glenview, Ill., Scott, Foresman [1973]
Location
Library Shelving Facility (LSF) >> HF5415.3 K3 1973 (LC)
Format
Books
34.
Perspectives in consumer behavior
Author
Kassarjian, Harold H.
Published
Glenview, Ill., Scott, Foresman [1973]
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
35.
Repeat-buying; theory and applications
Author
Ehrenberg, A. S. C.
Published
Amsterdam, North-Holland Pub. Co.; New York, American Elsevier, 1972.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
36.
Repeat-buying; theory and applications
Author
Ehrenberg, A. S. C.
Published
Amsterdam, North-Holland Pub. Co.; New York, American Elsevier, 1972.
Location
Library Shelving Facility (LSF) >> HF5415.3 E37 (LC)
Format
Books
37.
Consumer behavior; contemporary research in action
Author
Holloway, Robert J.
Published
Boston, Houghton Mifflin [1970, c1971]
Location
Library Shelving Facility (LSF) >> HF5415.3 H65 (LC)
Format
Books
38.
The psychology of consumer behavior
Author
Markin, Rom J.
Published
Englewood Cliffs, N.J. : Prentice-Hall, [1969]
Location
Library Shelving Facility (LSF) >> Nfg49 969Lx
Format
Books
39.
Perspectives in consumer behavior
Author
Kassarjian, Harold H.
Published
[Glenview, Ill.] : Scott, Foresman, [1968]
Location
Library Shelving Facility (LSF) >> SSF K154
Format
Books
40.
Perspectives in consumer behavior
Author
Kassarjian, Harold H.
Published
[Glenview, Ill.] Scott, Foresman [1968]
Location
Library Shelving Facility (LSF) >> HF5415.3 K3 (LC)
Format
Books
41.
Purchasing behavior and personal attributes
Author
Massy, William F.
Published
Philadelphia : University of Pennsylvania Press, [1968]
Location
Library Shelving Facility (LSF) >> Nfg49 968M
Format
Books
42.
Consumer behavior and marketing management
Author
Myers, James H.
Published
Boston, Houghton Mifflin [1967]
Location
Library Shelving Facility (LSF) >> Nfg49 967Mw
Format
Books
43.
Motivation research and marketing management
Author
Newman, Joseph W.
Published
Boston : Harvard University, Graduate School of Business Administration, Division of Research, 1957.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
44.
Consuming Extreme Sports Psychological Drivers and Consumer Behaviours of Extreme Athletes
Author
Raggiotto, Francesco
Published
Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
45.
The Reign of the Customer Customer-Centric Approaches to Improving Satisfaction
Author
Fornell, Claes
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
46.
Consumer Behavior over the Life Course Research Frontiers and New Directions
Author
Moschis, George P.
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
47.
Trends in Tourist Behavior New Products and Experiences from Europe
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
48.
A tiger in the tank : Ernest Dichter : an Austrian advertising guru
Published
Riverside, Calif. : Ariadne Press, c2007.
Online
Table of contents only
Location
SML, Stacks, LC Classification >> HF5415.32 .T54X13 2007 (LC)
Format
Books
49.
The 3M model of motivation and personality : theory and empirical applications to consumer behavior
Author
Mowen, John C.
Published
Boston : Kluwer Academic Publishers, c2000.
Location
Library Shelving Facility (LSF) >> HF5415.34 M69X 2000 (LC)
Format
Books
50.
Targeting the trendsetting consumer : how to market your product or service to influential buyers
Author
Zandl, Irma
Published
Homewood, Ill. : Business One Irwin, c1992.
Location
Library Shelving Facility (LSF) >> HF5415.32 Z36X 1992 (LC)
Format
Books