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Effective advertising
Author
Title
Effective advertising [microform], by Harry Walker Hepner.
Edition
1st ed.
Published
New York, London, McGraw-Hill, 1941.
Physical Description
xii, 584 p. illus., tables, diagrs. 25 cm.
Local Notes
SML : Copyright restrictions apply until 2016.
SML : Copyright restrictions apply until 2016.
Notes
Appendix: Planning the advertising campaign, by Carl Williams.
Microfilm. New Haven, CT : Yale University Library, 1995. 1 reel. 35 mm.
Format
Books / Microforms
Language
English
Added to Catalog
June 01, 2002
Bibliography
"References" at end of each chapter.
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