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Creating Mexican consumer culture in the age of Porfirio Díaz
Author
Title
Creating Mexican consumer culture in the age of Porfirio Díaz / Steven B. Bunker.
ISBN
9780826344540 (cloth : alk. paper)
9780826344564 (electronic)
Published
Albuquerque : University of New Mexico Press, c2012.
Physical Description
xiii, 333 p. : ill. ; 24 cm.
Summary
"This study shows how goods and consumption embodied modernity in the time of Porfirio Díaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning conventional wisdom that only the middle and upper classes participated in this culture"--Provided by publisher.
Format
Books
Language
English
Added to Catalog
February 14, 2013
Bibliography
Includes bibliographical references (p. 306-323) and index.
Contents
Personalized progress: the production and marketing of the machine-rolled cigarette
Selling in the city: the growth of popular advertising
Capital investments: Porfirian department stores and the evolution of Mexico City retailing
Modernizing capital: constant innovation and the expression of progress
An all-consuming passion: desire, department stores, and the modernization of crime
Hot diamonds, cold steel: the La Profesa Jewelry Store robbery
Conclusion.
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