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Predictive analytics : the power to predict who will click, buy, lie, or die
Author
Title
Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel.
ISBN
9781118356852 (cloth)
1118356853 (cloth)
Published
Hoboken, N.J. : Wiley, c2013.
Physical Description
xvii, 302 p., [16] p. of plates : ill. (some col.) ; 24 cm.
Format
Books
Language
English
Added to Catalog
March 13, 2013
Bibliography
Includes bibliographical references (p. 228-289) and index.
Contents
Liftoff! prediction takes action : the stock market
With power comes responsibility : HP, Target and the police deduce your secrets
The data effect : blogger anxiety and the economy
The machine that learns : Chase and mortgage risk.
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