9781433119507 (hbk. : alk. paper)

1433119501 (hbk. : alk. paper)

9781433119491 (pbk. : alk. paper)

1433119498 (pbk. : alk. paper)

9781453910559 (e-book)

Introduction

Coming out of the closet to address challenges with lgbt research / Natalie Tindall

Harassment in the workplace : violence, ambivalence, and derision

Invisible in a visible profession : the social construction of workplace

Invisible and visible identities and sexualities in public relations / Lee Edwards & Jacquie L'Etang

One agenda, multiple platforms: how 21st-century LGBT advocacy organizations navigate a shifting media landscape to communicate messages of equality / Dean E. Mundy

Sexual minorities as advertising gatekeepers : inside an industry / David Gudelunas

Mis(sed) representations : LGBT imagery in mainstream advertising / Kristin Comeforo

Symbolic interactions in sexual scripts : improvisation and male consumer responses to gay-vague advertising / Jacqueline Lambiase, Glenn Griffin, & Kartik Pashupati

Neither cold nor hot : assessing Christian world wide web sites that target LGBT publics / Douglas J. Swanson

Gaffes, glitches and gays : how organizations respond to LGBT crises / Brenda J. Wrigley

Absolut vodka : defining, challenging or reinforcing gay identity? / Christopher Chávez & Katie R. Place

Who we were is who we are : uses of history in Philadelphia's LGBT tourism marketing / Byron Lee

Politicizing gay advertising : a consumer response study / Wan-Hsiu Sunny Tsai

Strategically framing same-sex marriage : lessons from California's 2008 "proposition 8" campaign / Hayley Cole

Advocacy in the digital age : participatory media and the empowerment of an LGBT public / Erica Ciszek

From unspeakable to homosexual to gay to lgbt : the evolution of research on marketing's most controversial market segment / Laurie Phillips

Conclusion

Looking back, moving forward : new directions in LGBT research / Richard Waters.

Sexual orientation > Study and teaching.

Sexual minorities > Study and teaching.

Bisexuality > Study and teaching.

Transsexualism > Study and teaching.