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Decoding the new consumer mind : how and why we shop and buy

Title
Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill.
ISBN
9781118647684 (cloth)
1118647688 (cloth)
Edition
First edition.
Publication
San Francisco, CA : Jossey-Bass, [2014]
Physical Description
x, 214 pages ; 24 cm
Other formats
Online version: Yarrow, Kit, 1958- Decoding the new consumer mind First edition. San Francisco, CA : Jossey-Bass, [2014]
Format
Books
Language
English
Added to Catalog
May 23, 2014
Bibliography
Includes bibliographical references and index.
Citation

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