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From silence to voice : what nurses know and must communicate to the public
Author
Title
From silence to voice : what nurses know and must communicate to the public / Bernice Buresh and Suzanne Gordon ; foreword by Patricia Benner ; afterword by Mary Ellen Jeans.
ISBN
0801488680
9780801488689
Published
Ithaca, N.Y. : ILR Press, 2003.
Physical Description
xiv, 294 pages : illustrations ; 23 cm
Local Notes
MED: Gift from the publisher.
Format
Books
Language
English
Added to Catalog
May 28, 2015
Bibliography
Includes bibliographical references and index.
Contents
Ending the silence
Creating a voice of agency
Presenting yourself as a nurse
Tell the world what you do
How the news media work
Reaching out to the news media
Working with public relations professionals
Constructing campaigns that work
In your own voice : writing letters to the editor and op-eds
Appearing on television and radio
Promoting nursing research
The constructive "collision of publicity."
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