Preface: A firearm with a moustache
Part 1: The nature of man-made artifacts
Introduction. What we read between the lines
The mind's eye
Reviewing the designed form
In context 1: Aesthetics of form
Part 2: Concepts of product form
A conjectural framework
Temporal aspects of form evolution
Spatial aspects of form evolution
External catalysts of form evolution
In context 2: Technology leaders
Part 3: Product form in practice
Introduction to the case studies
Case study 1: The camera family
Case study 2: Personal media communications
Case study 3: Faxes, copiers, and printers
Case study 4: Television screens
Case study 5: Home entertainment
Case study 6: The automobile
Case study 7: Two-wheel transportation
Case study 8: Vacuum cleaners
Case study 9: Home air-blowing devices
Case study 10: Major home appliances
Case study 11: Food preparation appliances
Case study 12: Hand power tools
Case study 13: Chairs
Case study 14: Coffee and tea preparations
Postscript: ...but what is it?