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Presidential campaigning in the Internet age
Title
Presidential campaigning in the Internet age / Jennifer Stromer-Galley.
ISBN
9780199357482 (ebook) :
Publication
New York : Oxford University Press, 2014.
Physical Description
1 online resource : illustrations (black and white).
Local Notes
Access is available to the Yale community.
Notes
Description based on online resource; title from home page (viewed on February 28, 2014).
Access and use
Access restricted by licensing agreement.
Summary
As the plugged-in presidential campaign has arguably reached maturity, this book challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and theindividuals who support them, DCTs have done little to change the fundamental dynamics of campaigns.
Variant and related titles
Oxford scholarship online.
Other formats
Print version
Format
Books / Online
Language
English
Added to Catalog
September 03, 2015
Series
Oxford studies in digital politics
Bibliography
Includes bibliographical references and index.
Subjects
Also listed under
Oxford University Press.
Bookmark As
Citation
