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The interface IBM and the transformation of corporate design, 1945-1976
Author
Title
The interface [electronic resource] : IBM and the transformation of corporate design, 1945-1976 / John Harwood.
ISBN
9781452946825 (ebook) :
Published
Minneapolis, Minn. : University of Minnesota Press, c2011.
Physical Description
1 online resource (278 p., [8] p. of plates) : ill.
Local Notes
Access is available to the Yale community.
Notes
Description based on print version record.
Access and use
Access restricted by licensing agreement.
Summary
In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed - a story told in full here - remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture.
Variant and related titles
Minnesota scholarship online.
Other formats
Print version
Format
Books / Online
Language
English
Added to Catalog
May 05, 2016
Bibliography
Includes bibliographical references and index.
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