Summary
An America in which the colour of one's skin no longer matters would be unprecedented. With the election of President Barack Obama in 2008, that future suddenly seemed possible. Obama's rise reflects a nation of fluid populations and fortunes, a society in which a biracial individual could be embraced as a leader by all. Yet complicating this vision are shifting demographics, rapid redefinitions of race, and the instant invention of brands, trends, and identities that determine how we think about ourselves and the place of others. This book confronts the premise, advanced by black intellectuals, that the Obama administration marked the start of a 'post-racial' era in the United States.