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Three threats to brand relevance strategies that work
Author
Title
Three threats to brand relevance [electronic resource] : strategies that work / David Aaker.
ISBN
9781118658093
9781118658031 (e-book)
Edition
1st ed.
Published
San Francisco : Jossey-Bass, 2013.
Physical Description
1 online resource (v, 43 p.)
Local Notes
Access is available to the Yale community.
Notes
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Access and use
Access restricted by licensing agreement.
Format
Books / Online
Language
English
Added to Catalog
July 19, 2016
Series
Jossey-Bass short format series
Bibliography
Includes bibliographical references.
Also listed under
ebrary, Inc.
Bookmark As
Citation
