Saved Lists
Quicksearch Login
|
Ask Yale Library
My Library Accounts
My Library Accounts
My Acccount (Orbis)
Special Collections
Scan and Deliver
BorrowDirect
Interlibrary Loan
Bass Media Equipment
Quicksearch top menu
Saved Lists
Quicksearch Login
Ask Yale Library
My Library Accounts
My Library Accounts
My Acccount (Orbis)
Special Collections
Scan and Deliver
BorrowDirect
Interlibrary Loan
Bass Media Equipment
Quicksearch
All Fields
Title
Journal Title
Author/Creator
Series
Title Begins With
Subject
Form/Genre
Publication Place
Publisher
Publication Year
ISBN
ISSN
Call Number
Location
Search
Advanced Search
Search Help
see all results by data source
All Results
Books+
Digital Collections
Databases
Archives or Manuscripts
Articles+
New Arrivals
Select Data Source
All Results
Books+
Digital Collections
Databases
Archives or Manuscripts
Articles+
New Arrivals
Advanced Search
Basic Search
Help
Select an option
All Fields
Title
Journal Title
Series
Title Begins With
Author
Subject
Form/Genre
Publication Place
Publisher
Publication Year
ISBN
ISSN
Call Number
Location
AND
OR
NOT
Select an option
All Fields
Title
Journal Title
Series
Title Begins With
Author
Subject
Form/Genre
Publication Place
Publisher
Publication Year
ISBN
ISSN
Call Number
Location
AND
OR
NOT
Select an option
All Fields
Title
Journal Title
Series
Title Begins With
Author
Subject
Form/Genre
Publication Place
Publisher
Publication Year
ISBN
ISSN
Call Number
Location
Add a row
Search
Reset
Limit results by
Publication date
{:"aria-label"=>"date-range"}
-
{:"aria-label"=>"date-range"}
Books+ Search Results
Toggle Menu
Print
Email
Add to My Saved List
Export
Export to EndNote
Export to RefWorks
Display In
Display in Orbis
MARC View
Services
BorrowDirect
ILL
GetIT@Yale
Start Over
"Xin qing nian" guang gao yan jiu = La jeunesse
Author
Wang, Yaohua (Editor)
汪耀华 (Editor)
Title
"Xin qing nian" guang gao yan jiu = La jeunesse / Wang Yaohua zhu.
《新青年》广告研究 = La jeunesse / 汪耀华著.
ISBN
9787545812404
7545812409
Edition
Di 1 ban.
第 1 版.
Publication
Shanghai : Shanghai shu dian chu ban she, 2016.
上海 : 上海書店出版社, 2016.
Physical Description
3, 2, 482 pages : illustrations ; 21 cm.
Summary
本书通过全面梳理《新青年》从1915年至1926年整个在版期间所刊发的各类广告 (通告, 宣言, 社告, 启事, 图书广告, 报刊广告, 社团广告, 其他商业广告) , 发现《新青年》刊载的广告数量, 广告主的分布, 广告涵盖内容等, 由此探求这些广告与《新青年》本身的关联, 演变乃至与彼时中国社会, 政治, 文化的互动, 通过《新青年》的广告个案, 透出中国现代出版史, 广告史的本真.
Variant and related titles
La jeunesse
Format
Books
Language
Chinese
Added to Catalog
January 06, 2017
Series
"Xin qing nian" chuang kan bai nian ji nian shu xi.
《新青年》创刊百年纪念书系.
"Xin qing nian" chuang kan bai nian ji nian shu xi
《新青年》创刊百年纪念书系
Bibliography
Includes bibliographical references (pages 474-479).
Subjects
Advertising
>
China.
Chinese periodicals
>
China.
Publishers and publishing
>
China.
Advertising.
Chinese periodicals.
Publishers and publishing.
China.
Bookmark As
https://search.library.yale.edu/catalog/12882908
Citation
Cite
Available from:
Loading holdings.
Unable to load.
Retry?
Loading holdings...
Unable to load.
Retry?
More info at Google books