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Start Over
How Asian brands soar : lessons from world's top Asian cases
Title
How Asian brands soar : lessons from world's top Asian cases / [edited by] Chung K. Kim, Myong-Soo Lee, Mina Jun, Miyea Kim, Jeongsoo Han.
ISBN
9788996730842
899673084X
Publication
Seoul, Korea : The 1000 Years' Treasures by KIMF, [2016]
Copyright Notice Date
©2016
Physical Description
xii, 204 pages : illustrations ; 24 cm
Format
Books
Language
English
Added to Catalog
August 22, 2016
Bibliography
Includes bibliographical references
Subjects
Brand name products
>
Asia
>
Case studies.
Branding (Marketing)
>
Asia
>
Case studies.
Competition, International
>
Case studies.
Corporations, Asian
>
Management.
Business planning
>
Asia.
Also listed under
Kim, Chŏng-gu, 1956- editor
Lee, Myung-Soo, editor
Jun, Mina editor
Kim, Miyea, editor
Han, Jeongsoo editor
Bookmark As
https://search.library.yale.edu/catalog/12898340
Citation
Cite
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