Machine generated contents note:
List of Tables
Preface and Acknowledgments
Introduction
PART 1: EARLY BUSINESS OF POLITICAL CONSULTING, 1930s-1960s
Ch. 1 In the Beginning, Whitaker & Baxter
Ch. 2 Measuring Public Opinion, Private and Public Pollsters
Ch. 3 Radio, Television and Campaigning, 1920s-1960
Ch. 4 The Pioneers
Ch. 5 Consultants and Presidential Campaigns, 1964 and 1968, and Consulting Abroad
PART 2: THE EXPANSION AND GROWTH OF CONSULTING, 1970s-1980s
Ch. 6 Money, Campaigns and the Next Generation of Consultants
Ch. 7 Evolution of Polling
Ch. 8 The Media Revolution
Ch. 9 Voter Contact: Targeting, Direct Mail, and Phone Banks
Ch. 10 Consultants and Presidential Campaigns, 1972, 1976, and 1980
Ch. 11 Consulting, Ballot Issues and Local Government
Ch. 12 Consultants and Presidential Campaigns, 1984 and 1988
PART 3: TRANSFORMATION OF CONSULTING AND THE CHALLENGES AHEAD, 1990
PRESENT
Ch. 13 New Generation of Consultants
Ch. 14 Consultants and Presidential Campaigns, 1992 and 1996
Ch. 15 Technological Advances
Ch. 16 Issue Campaigns and Government Affairs; Consultants Going Corporate
Ch. 17 Consultants and Presidential Campaigns, 2000 and 2004
Ch. 18 Consulting Internationally
Ch. 19 Consultants and Presidential Campaigns, 2008 and 2012
Ch. 20 Outside Groups, Plutocrats and Dark Money; Consultants and the 2016 Presidential Campaign
Ch. 21 Political Consulting Today
Appendix A: Key Consultants and Senior Advisers for Presidential Candidates, 1952-2016
Appendix B: American Association of Political Consultants Hall of Fame Inductees
Notes
Index.