Books+ Search Results
The anime boom in the United States : lessons for global creative industries
Author
Title
The anime boom in the United States : lessons for global creative industries / Michal Daliot-Bul and Nissim Otmazgin.
ISBN
9780674976993
0674976991
Publication
Cambridge, Massachusetts : Harvard University Asia Center, 2017.
Copyright Notice Date
©2017
Physical Description
xv, 212 pages : illustrations (some color) ; 24 cm.
Summary
"Drawing on in-depth interviews with Japanese and American animation industry professionals, field research, and market surveys, this book investigates the ways anime has been exported to the U.S. since the 1960s, exploring the transnational networks of anime production and marketing while also investigating the cultural and artistic processes it inspired"-- Provided by publisher.
Format
Books
Language
English
Added to Catalog
December 19, 2017
Series
Harvard East Asian monographs ; 406
Bibliography
Includes bibliographical references and index.
Contents
Introduction: Theoretical and methodological approaches to the study of anime
Anime goes to America
Empirical research and a roadmap for this book
Chapter 1. Reframing the anime boom in the US: A global industry avant la lettre
A short history of Japanese-made animation in the United States: export, import, outsourcing, adaptation, reproduction, and hybridization
Conclusion: The complexity of the globalization of media content
Chapter 2. Building Silk Roads: a comparative analysis of television animation industries in the United States and Japan: The structures of the animation industry in the United States and in Japan
Organizational structure and organizational culture in Japan and in the US
From domestic production to global outreach
Conclusion: Cashing in on opportunities in the global animation market
Chapter 3. Entrepreneurs of anime: Entrepreneurs of anime: bridging cultures and markets
Corporate differences: Japanese-American anime collaborations
New business models in the post-anime-boom years
Conclusion: Anime entrepreneurship in global markets
Chapter 4. The legacy of anime in the US: anime-inspired cartoons: The penetration of anime into mainstream American cartoons
What are anime-inspired cartoons?
Established forms, new meanings
Conclusion: The limits of anime as transcultural style
Chapter 5. Japan's anime policy: supporting the industry or "killing the cool"?: Soft-powering anime: the official soft power push
The bureaucratization of anime
Anime policy: an industry perspective
Conclusion: State involvement in Japan's anime industry
Conclusion: Anime artistry, creative industries, and global business: The end of the anime boom?
The collision of old and new media
Animation may be a global industry, anime is not
Seclusion and creativity?
What is next?.
Subjects
Also listed under
Bookmark As
Citation
