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Consumer research for museum marketers audience insights money can't buy

Title
Consumer research for museum marketers [electronic resource] : audience insights money can't buy / Margot A. Wallace.
ISBN
9780759118089 (cloth : alk. paper)
9780759118096 (pbk. : alk. paper)
9780759118102 (electronic)
Published
Lanham, Md. : AltaMira Press, c2010.
Physical Description
vi, 179 p.
Local Notes
Access is available to the Yale community.
Notes
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Access and use
Access restricted by licensing agreement.
Format
Books / Online
Language
English
Added to Catalog
January 24, 2018
Bibliography
Includes bibliographical references and index.
Also listed under
ProQuest (Firm)
Citation

Available from:

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