Title
Consumer research for museum marketers [electronic resource] : audience insights money can't buy / Margot A. Wallace.
ISBN
9780759118089 (cloth : alk. paper)
9780759118096 (pbk. : alk. paper)
9780759118102 (electronic)
Published
Lanham, Md. : AltaMira Press, c2010.
Physical Description
vi, 179 p.
Local Notes
Access is available to the Yale community.
Notes
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Access and use
Access restricted by licensing agreement.
Added to Catalog
January 24, 2018
Bibliography
Includes bibliographical references and index.
Also listed under
ProQuest (Firm)