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Consumer behavior / by: Richard K. Miller and Kelli Washington
Title
Consumer behavior / by: Richard K. Miller and Kelli Washington.
ISSN
2380-8268
Publication
Miramar, FL : Richard K. Miller Associates
Loganville, GA : Richard K. Miller Associates
Physical Description
1 online resource.
Frequency
Annual, 2022-
Former Frequency
Biennial, -2020/2021
Extent
10th edition (2014)-<16th edition (2023)>
Numbering Peculiarities
Numbering changed from 2014 to 2015/2016.
Local Notes
Access is available to the Yale community.
Notes
Description based on 10th edition (2014).
Last issue consulted 16th edition (2023)
Access and use
Access restricted by licensing agreement.
Summary
Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups.
Other formats
Print version: Consumer behavior (Loganville)
Format
Journals & Newspapers / Online
Language
English
Added to Catalog
March 02, 2018
Series
RKMA market research handbook series
Subjects
Genre/Form
Periodicals.
Statistics.
Also listed under
Richard K. Miller & Associates, publisher.
Bookmark As
Citation
