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Railway Photographic Advertising in Britain, 1900-1939
Author
Title
Railway Photographic Advertising in Britain, 1900-1939 [electronic resource] / by Alexander Medcalf.
ISBN
9783319708577
Publication
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
Physical Description
1 online resource (XI, 236 p.) 20 illus., 10 illus. in color.
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.
Variant and related titles
Springer ebooks.
Other formats
Printed edition:
Format
Books / Online
Language
English
Added to Catalog
May 07, 2018
Series
Palgrave Studies in the History of the Media
Contents
1. Introduction
2. Railway Advertising: Theory and Practice 1900-1939
3. In the Country
4. By the Seaside
5. Around Town
6. On the Train
7. Conclusion
Index.
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