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Vivvix
Title
Vivvix
Publication
[New York, N.Y.] : Vivvix, a Kantar Company, 2023-
Physical Description
1 online resource
Extent
Began in 2023
Local Notes
Primary remote access for Yale University authorized users is through EZproxy; resource may also be accessed through Yale's Virtual Private Network (VPN).
Access is available to the Yale community.
Access and use
Limited to 3 simultaneous users.
Summary
An online database that tracks U.S. advertising expenditures for companies and brands by channel (internet, TV, magazine, newspaper, radio, outdoor).
Variant and related titles
Previously known as: Advertising insights
Previously known as: Ad$pender
Ad Insights
Adspender
Continues
Format
Databases / Online
Language
English
Added to Catalog
May 22, 2018
Subjects
Genre/Form
Databases.
Statistics.
Databases.
Statistics.
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