Iconic advantage : Don't chase the new, innovate the old / Soon Yu with Dave Birss.

New York : A Savio Republic book, An imprint of Post Hill Press, [2018]

©2018

189 pages : illustrations ; 22 cm

"Many businesses are overlooking the value locked away in their existing products. Iconic Advantage® is a strategy that creates lasting differentiation and builds deeper relationships with customers. It generates disproportionate levels of profit and protects against market fluctuations. Many of the world's most successful brands have been using it for years. We'll show you how you can benefit from it too."--Back cover.

English

October 17, 2018

Includes bibliographical references.