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A Short course in international marketing blunders mistakes made by companies that should have known better
Author
Title
A Short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White.
Published
Novato, CA : World Trade Press, 2002.
Physical Description
x, 182 p.
Local Notes
Access is available to the Yale community.
Notes
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Access and use
Access restricted by licensing agreement.
Variant and related titles
International marketing blunders
ProQuest ebook central.
Format
Books / Online
Language
English
Added to Catalog
March 01, 2019
Series
The Short course in international trade series
Bibliography
Includes bibliographical references.
Also listed under
ProQuest (Firm)
Bookmark As
Citation
