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Green Marketing How Green Is It?
Title
Green Marketing [electronic resource (video)] : How Green Is It? / Java (Firm).
Published
New York, N.Y. : Infobase, [2013], c2012.
Physical Description
1 streaming video file (56 min.) : sd., col.
Local Notes
Access is available to the Yale community.
Notes
Encoded with permission for digital streaming by Infobase on July 17, 2013.
Films on Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Title from distributor's description.
Access and use
Access restricted by licensing agreement.
Summary
Heavy hitters in the corporate world have become bastions of environmental responsibility-or have they? At any rate, a newfound commitment has appeared in the ever-evolving cosmos of advertising and packaging. Some brands employ convenient "green" labeling to boost their perceived credibility and sell more products. But critics assert that the activities of these same righteous, eco-friendly companies call into question their assurances of environmental stewardship. In other words, simply identifying yourself as green doesn't make it so. This program investigates the world of self-styled green marketing and exposes the eco-unfriendly machinations behind a number of innocent-looking marketing ploys. A fascinating look at a genuinely disturbing development in 21st-century commerce.
Variant and related titles
How Green Is It?
Films on demand.
Other formats
Originally produced: Java (Firm), 2012.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
May 20, 2019
Series
Underhand Tactics: Investigating Corporate Culture
System details note
Mode of access: Internet.
System requirements: FOD playback platform.
Audience
9 & up.
Contents
Understanding Green Washing (2:01)
Industrial Green Washing Trend (3:07)
Misleading Consumers (2:59)
Exposing False Advertising (2:56)
Legal Loopholes for Greening Products (3:03)
Challenging Green Washing (1:43)
Socially Responsible Investing (2:04)
False Eco-Finance Advertising (2:27)
Exposing Financial Green Washing (5:31)
Legal Fight against Green Washing (4:05)
Areva's Mining Coverup (3:11)
Testing for Radiation in Mounana (5:42)
Exposing Areva's Environmental Disaster (4:54)
Human Price of Green Washing (2:11)
Credits: Green Marketing: How Green Is It? (0:26)
Videorecording number
52418s Infobase
52421 Infobase
Subjects
Genre/Form
Educational films.
Internet videos.
Also listed under
Films for the Humanities & Sciences (Firm)
Infobase.
Java (Firm).
Bookmark As
Citation
