1. An overview of research in graphic design : What is research-driven design?
What research can + can't do
What is person-first design? : Person-first philosophies ; User-centered design ; Human-centered design ; Expert voice : Mike Bond
Historical perspectives : Bauhaus beginnings ; The perfect couple ; We've been watching you ; Don't tell me, show me
Emerging opportunities in design research : Experience design ; User research ; Design strategy
Design creates value : Design + investment ; The design staircase
2. Research strategies and tactics : Big concepts in research : Quantitative + qualitative research ; Primary + secondary research ; Formative + summative research ; Basic + applied research
Triangulation
Strategy: Literature review : Communication audit ; Competitor profiling
Strategy: Ethnographic research : Contextual inquiry ; Observational research ; Photo ethnography ; Self ethnography ; Unstructured interviews ; Visual anthropology ; Expert voice : Ashwini Deshpande
Strategy: Marketing research : Demographics ; Psychographics ; Focus Groups ; Surveys + questionnaires
Strategy: User experience : A/B testing ; Analytics ; Card sorting ; Eye tracking ; Paper prototyping ; Expert voice : Jenny Lam ; Personas
Strategy: Visual exploration : Color psychology ; Mood boards ; Sketching
3. Practicing a research-driven approach : Managing the design process: you need a plan
Iterative design
Design Council's double diamond process
Information literacy, The Big6 (TM) + The Super3 (TM)
Research planning : KWHL tables ; Logic models
Research analysis : Sample framework to help structure ; Sample framework to help empathize
Research summary reports and creative briefs : Research summary reports ; Creative briefs ; Expert voice : Megan Fath ; Cumulative documentation
Project spotlights : Bond & Coyne: AUB brand strategy ; CO:LAB: Asset Promise ; GFDA: BEAM strategy ; Hallmark Creative: Studio Ink ; IBM Design: IBM Design research ; Expert voice: Elizabeth Pastor + GK VanPatter ; Lippincott: Hyatt Place ; Red Jotter: Know Sugar ; Rule29: Wheels4Water ; The Veterans Experience Office: enhancing veterans' experiences ; Willoughby Design: Live Blue
Glossary of terms.