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Research in international marketing
Title
Research in international marketing [electronic resource] / edited by Peter W. Turnbull & Stanley J. Paliwoda.
ISBN
9780415658119
9780203076255 (e-book)
Published
London : Routledge, 2013.
Physical Description
376 p. : ill.
Local Notes
Access is available to the Yale community.
Notes
First published in 1986 by Croom Helm.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Access and use
Access restricted by licensing agreement.
Variant and related titles
ProQuest ebook central.
Format
Books / Online
Language
English
Added to Catalog
October 01, 2019
Series
Routledge library editions. International business ; v. 39
Bibliography
Includes bibliographical references.
Contents
pt. 1. Organisational buying behaviour and cultural variables
pt. 2. The internationalisation process
theories & evidence
pt. 3. International supplier-customer relationships.
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