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Advertising diversity : ad agencies and the creation of Asian American consumers
Author
Title
Advertising diversity : ad agencies and the creation of Asian American consumers / Shalini Shankar.
ISBN
0822375613
9780822375616
0822358646 (hardcover : alk. paper)
0822358778 (pbk. : alk. paper)
9780822358640 (hardcover : alk. paper)
9780822358770 (pbk. : alk. paper)
Publication
Durham ; London : Duke University Press, 2015.
Physical Description
1 online resource (xii, 314 pages) : illustrations
Local Notes
Access is available to the Yale community.
Notes
Description based on print version record.
Access and use
Access restricted by licensing agreement.
Variant and related titles
e-Duke books scholarly collection 2015.
Other formats
Print version: Shankar, Shalini, 1972- Advertising diversity. Durham ; London : Duke University Press, 2015
Format
Books / Online
Language
English
Added to Catalog
November 13, 2019
Bibliography
Includes bibliographical references and index.
Contents
The pitch
Account planning
Creative
Account services
Production and media
Audience testing.
Subjects
Genre/Form
Electronic books.
Bookmark As
Citation
