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60 minutes. Pitching Prozac
Title
60 minutes. Pitching Prozac / produced by Denise Schrier Cetta and Michael Bronner.
Publication
New York, NY : Columbia Broadcasting System, 2003.
Physical Description
1 streaming video (12 min.)
Local Notes
Access is available to the Yale community.
Notes
Title from resource description page (viewed June 24, 2015).
In English.
Access and use
Access restricted by licensing agreement.
Summary
In 2002, hundreds of people in Florida opened their mailboxes and found, in and among the junk mail and bills, padded envelopes full of powerful prescription drugs. Each package contained a one-month starter supply of Prozac Weekly, a new anti-depressant made by pharmaceutical giant Eli Lilly. None of the people had asked for the drugs or knew they were coming. How could that happen? It was a marketing scheme for pitching Prozac - spearheaded by Eli Lilly sales reps - but also involving doctors, pharmacies and the medical records of unsuspecting patients. Correspondent Vicki Mabrey reports.
Variant and related titles
Sixty minutes. Pitching Prozac
Pitching Prozac
ASP-AVON OCLC KB.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
November 15, 2019
Series
60 Minutes
Subjects
Genre/Form
Television news programs.
Television news programs.
Online media.
Also listed under
CBS News, production company.
Bookmark As
Citation
