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Fresh money. Casper founders wanted to modernize mattress shopping
Title
Fresh money. Casper founders wanted to modernize mattress shopping / CNN Business.
Publication
Atlanta, GA : CNN Newsource Sales, 2018.
Physical Description
1 streaming video (3 minutes)
Local Notes
Access is available to the Yale community.
Notes
Title from resource description page (viewed June 18, 2019).
In English.
Access and use
Access restricted by licensing agreement.
Summary
The founders of Casper thought mattress shopping was outdated. Since their launch in 2014, many competitors have followed their lead with direct to consumer mattresses. CEO Philip Krim explains some of the controversies and challenges Casper faces.
Variant and related titles
ASP-AVON OCLC KB.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
November 15, 2019
Performers
Speaker: Philip Krim.
Subjects
Genre/Form
Television news programs.
Television news programs.
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