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The Brand Strategy Canvas A One-Page Guide for Startups
Author
Title
The Brand Strategy Canvas [electronic resource] : A One-Page Guide for Startups / by Patrick Woods.
ISBN
9781484251591
Edition
1st ed. 2020.
Publication
Berkeley, CA : Apress : Imprint: Apress, 2020.
Physical Description
1 online resource (XIII, 123 p.) 25 illus.
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy. The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking questions of the tool to develop your strategy, including considering audience insight, assessing benefits, creating a positioning statement, and identifying key messages. You will explore real-world case studies along the way and build a message map that ensures your organization drives home a consistent, clear, and authentic message to your target audience. No matter where you are in the business creation process, The Brand Strategy Canvas is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. This book provides value to team members in companies of all sizes and stages, and is fit for any level of professional wanting to kickstart their entrepreneurial goals. A brand created today must be built for all of tomorrow’s possibilities, and The Brand Strategy Canvas is the book you will want by your side.
Variant and related titles
Springer ENIN.
Other formats
Printed edition:
Printed edition:
Format
Books / Online
Language
English
Added to Catalog
January 07, 2020
Contents
Chapter 1: Getting Started with the Brand Strategy Canvas
Chapter 2: Overview of the Brand Strategy Canvas
Chapter 3: Market Opportunity
Chapter 4: Rational and Emotional Benefits
Chapter 5: Brand Positioning
Chapter 6: Defining Your Brand Values
Chapter 7: Creating a Brand Personality
Chapter 8: Drafting Key Messages
Chapter 9: Completing Your Canvas
Appendix A: Brand Strategy Canvas Template.
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