Introduction
Rule 1 : Know your products
Rule 2 : Never bad-mouth competition
Rule 3 : Understand revenue and profit targets
Rule 4 : Know contract details
Rule 5 : Take advantage of being the new guy
Rule 6 : Know your client's objectives
Rule 7 : Read the annual report
Rule 8 : Establish key performance indicators
Rule 9 : Offer a total solution
Rule 10 : Be a client advocate
Rule 11 : Deliver on your promise
Rule 12 : Build relationships everywhere
Rule 13 : Win over Frosty
Rule 14 : Be Switzerland
Rule 15 : Entertain clients
Rule 16 : Work on-site
Rule 17 : Go coach class
Rule 18 : Get invited to meetings
Rule 19 : Practice presentations
Rule 20 : Communicate
Rule 21 : Call with "no news"
Rule 22 : Answer your phone
Rule 23 : Give out your phone number
Rule 24 : Stick to your allotted time
Rule 25 : Respect your client
Rule 26 : You can't win a fight with your client
Rule 27 : Accept criticism
Rule 28 : Speak the truth
Rule 29 : Make the best out of bad situations
Rule 30 : Never give up your company
Rule 31 : Don't embarrass the client
Rule 32 : Respect confidentiality
Rule 33 : Learn whom you can trust
Rule 34 : Educate your owner
Rule 35 : Never say no
Rule 36 : Find ways to make their lives easier
Rule 37 : Make recommendations
Rule 38 : Empower clients with self-sufficiency
Rule 39 : Do the unexpected
Rule 40 : Don't be afraid to sell
Rule 41 : Learn from those who are doing it well
Rule 42 : Know other key suppliers
Rule 43 : Get sticky
Rule 44 : Collect advanced intelligence
Rule 45 : Ask for help when you need it
Rule 46 : Roll up your sleeves
Rule 47 : Showcase success
Rule 48 : Keep the internal team updated
Rule 49 : Go home when the job is done
Rule 50 : Exude quiet confidence.