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Consumer India : inside the Indian mind and wallet
Author
Title
Consumer India : inside the Indian mind and wallet / Dheeraj Sinha.
ISBN
9780470824658
0470824654
9780470826324
0470826320
1283175061
9781283175067
Published
Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2011.
Physical Description
1 online resource (xiv, 192 pages) : illustrations
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan. Founder. eatbigfish. Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Every marketeer should keep this book on his office desk as a ready reckoner. Ranjan Kapur. Country Manager.
Variant and related titles
O'Reilly Safari. OCLC KB.
Other formats
Print version:
Format
Books / Online
Language
English
Added to Catalog
January 10, 2020
Bibliography
Includes bibliographical references and index.
Contents
Title
Foreword
Introduction
1. : Transforming the Karma
2. : The Currency of Emotion
3. : Beauty in Action
4. : Masala Media
5. : Meaningful Technology
6. : Branding the Bazaar
7. : Youth versus Youthful
8. : Seamless Savitris
9. : Small is Big
10. : Three Generations, One Big Market
Notes.
Subjects
Also listed under
Safari Books Online (Firm)
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