Books+ Search Results
Logos 01 : an essential primer for today's competitive market
Title
Logos 01 : an essential primer for today's competitive market / Capsule.
ISBN
9781616736415
1616736410
9781592533411
1592533418
Published
Gloucester, Mass. : Rockport Publishers, ©2007.
Physical Description
1 online resource (191 pages) : illustrations
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Variant and related titles
At head of title: Design matters
Logos zero one
Logos one
O'Reilly Safari. OCLC KB.
Other formats
Print version: Logos 01. Gloucester, Mass. : Rockport Publishers, ©2007
Format
Books / Online
Language
English
Added to Catalog
January 10, 2020
Series
Design matters
Contents
Cover
Title
CONTENTS
INTRODUCTION
What Is a Logo?
PLANNING
Setting Strategy
Conducting Research
Fundamentals of Planning
CREATING
Essential Criteria
Creativity and Knowledge
IMPLEMENTING
Logo Launch
Consistent Flexibility
Practical Considerations
CASE STUDIES
LOGO GALLERY
Consumer
Corporate
Creative
Food and Beverage
Media and Entertainment
Nonprofit
Retail
CONTRIBUTORS
ABOUT CAPSULE
Subjects
Also listed under
Safari Books Online (Firm)
Capsule (Firm)
Bookmark As
Citation
