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Recycling & redesigning logos : a designer's guide to refreshing & rethinking design
Title
Recycling & redesigning logos : a designer's guide to refreshing & rethinking design / Michael Hodgson with Matthew Porter.
ISBN
9781610580694
1610580699
9781592536115
1592536115
Published
Beverly, Mass. : Rockport Publishers, ©2010.
Physical Description
1 online resource (192 pages) : illustrations
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
Variant and related titles
Recycling and redesigning logos
O'Reilly Safari. OCLC KB.
Other formats
Print version: Hodgson, Michael (Michael R.). Recycling & redesigning logos. Beverly, Mass. : Rockport Publishers, ©2010
Format
Books / Online
Language
English
Added to Catalog
January 10, 2020
Contents
Introduction : The unbearable likeness of bean
Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins
The only constant: change : Interview with David Turner, Turner Duckworth
Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands
Revolutions : Interview with Connie Birdsall and Brendán Murphy, Lippincott ; UPS logo: crossing the Great Divide
Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendán Murphy ; Weights & Pulleys
Section 3: Logo gallery.
Subjects
Also listed under
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