9781118404133

1118404130

9781118404119

1118404114

9781118404126

1118404122

9781118404102

1118404106

For dummies

Web Design All-in-One For Dummies, 2nd Edition; About the Author; Contents at a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Conventions Used in This Book; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Book I: Getting Started; Chapter 1: Starting with a Plan; Understanding the Different Phases of a Web Project; Determining the Site's Purpose; Building a Site Image; Determining Site Content; Diagnosing the Site's Dynamic Requirements; Chapter 2: Defining the Audience; Doing Informal Market Research.

Gathering Internet Usage StatisticsSizing Up the Competition; Defining the Ideal Site Visitor; Determining Benefits to Site Visitors; Chapter 3: Gathering Content; Defining Site Content Requirements; Building Wireframes; Gathering Text and Graphics; Organizing Site Content; Building a Site Map; Chapter 4: Choosing the Right Tools; Working with Web Editors; Choosing the Right Graphics Software; Working with Color; Choosing a Shopping Cart; Knowing When to Hire a Programmer; Chapter 5: Attracting Visitors to Your Site; Communicating Regularly with Visitors Using E-Newsletters.

Attracting Visitors with Free Tips and ArticlesBlogging to Bring 'Em In; Giving Them Free Stuff: Contests and Sweepstakes; Spreading the Word with Social Media Links and Share Buttons; Book II: Designing for the Web; Chapter 1: Defining the Look and Feel; Working with the Client to Make Design Choices; Defining a Site Theme Using Target Data; Making Basic Layout and Design Decisions; Selecting a Navigation System; Organizing the Site's Look and Feel; Chapter 2: Mocking Up the Design; Understanding the Value of a Mock-Up; Working from a Site Map; Creating the Mock-Up; Finalizing the Mock-Up.

Creating Additional Web GraphicsChapter 3: Slicing and Optimizing Web Graphics; Web Graphics 101; Optimizing and Slicing Graphics; Selecting the Right Web Format; Choosing Web Optimization Settings; Optimization Output Options; Book III: Building Websites; Chapter 1: Adding Text, Images, and Links; Setting Up Basic HTML; Coding Your Pages; Adding Page Content; Creating Hyperlinks; Labeling Content for CSS Markup; Making Content Accessible; Chapter 2: Organizing Content with Tables and Lists; Inserting Tables on a Page; Formatting Tables; Inserting Lists on a Page.

Chapter 3: Styling with Cascading Style SheetsUnderstanding CSS Basics; Working with CSS Style Selectors; Chapter 4: Understanding CSS Style Properties; Working with the CSS Box Model; Exploring the Eight Style Property Categories; Exploring the CSS3 Categories; Styling the Content on Your Pages; Finding CSS Resources Online; Chapter 5: Creating Web Layouts; Creating Standards-Compliant, Accessible Layouts; Building Sites with Mobile First and Responsive Design; Working with Layers; Creating a Layers-Only Layout; Finding Online Resources for Layers-Based Layouts.