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The silk road rediscovered : how Indian and Chinese companies are becoming globally stronger by winning in each others markets
Author
Title
The silk road rediscovered : how Indian and Chinese companies are becoming globally stronger by winning in each others markets / Anil K. Gupta, Girija Pande, Haiyan Wang.
ISBN
1306638763
9781306638760
9781118896013
1118896017
9781118895931
1118895932
9781118446232
1118446232
Publication
San Francisco : Jossey-Bass, A Wiley Brand, 2014.
Copyright Notice Date
©2014
Physical Description
1 online resource
Local Notes
Access is available to the Yale community.
Notes
Includes index.
Access and use
Access restricted by licensing agreement.
Summary
"A road map for Indian companies who want to do business in ChinaFor almost every large Indian company, China has become mission critical as a market, a supplier, a source of low cost capital, a platform for global advantage, a partner, and a competitor. However, for most Indian executives, their understanding of China is rooted largely in myths. As a result, many Indian executives tend to assume either "if we can succeed in India, we can surely succeed in China" or "China is so different, there's no way we can make any headway there." This much-needed book provides an action-oriented resource for Indian companies to address the challenges and capture the opportunities that China represents. Building on the central premise that succeeding in China is neither impossible nor a cakewalk, this book is based on real-life case studies of several Indian companies who have been successful in China, including Tata Consulting Services, Tata Motors' Jaguar Land Rover subsidiary, Mahindra & Mahindra, NIIT, Sundaram Fasteners and others. Offers a timely guide for Indian companies that want to tap into the multi-faceted opportunities offered by China Filled with case studies of several Indian companies that have made successful inroads in the Chinese marketplace Authors are among the most respected and well-known experts on China and India This book is a must-have guide for Indian companies that want to expand into the global marketplace"-- Provided by publisher.
Variant and related titles
O'Reilly Safari. OCLC KB.
Other formats
Print version: Gupta, Anil K., 1949- Silk road rediscovered. San Francisco : Jossey-Bass, 2014
Format
Books / Online
Language
English
Added to Catalog
January 14, 2020
Bibliography
Includes bibliographical references and index.
Contents
Cover; Title Page; Copyright; Contents; Foreword; Preface; Acknowledgments; Chapter 1: Asia's Best-Kept Secret: Growing Economic Ties Between India and China; The Historical Backdrop; Geopolitical Tensions: An Irritant but not a Show Stopper; People's Attitudes: Growing Wariness Amidst Mutual Respect; China and India in 2025; Think Convergence, not Complementarity; China-India Trade: Explosive Growth but Growing Tensions; Direct Investments: The New Frontier; Chapter 2: Succeeding in China: Opportunities and Challenges; China Opportunities; In China for China and the World.
B2B and B2C ServicesIndustrial Automation; Enhancing Energy Efficiency; Combating Pollution Control; Agricultural Productivity and Water Scarcity; Luxury Goods and Tourism; China Challenges; Cultural and Political Challenges; Economic Challenges; Chapter 3: Leveraging India's Home-Country Advantages: Tata Consultancy Services in China; Offshoring Services: Saudi has Oil, India has Software; TCS shi zuo shen me de?; Babysteps: Shanghai, Hangzhou, and Beijing appear on the TCS Map; Developing Vision and Strategy; Joys and Sorrows of Early Days: Understanding China.
TCS Creates a JV with the Government as a PartnerRolling Out the "China for China" Strategy; A Bold Move: Smart City Solutions in China; Looking Ahead: Plans for Growth; Chapter 4: Making China a Second Home: Mahindra Tractors in China; The Mahindra Group; Mahindra Tractors; Why China? Why 2005?; Entering China; Transforming JTC; A Second Joint Venture in China; Chapter 5: Partnering with Chinese Institutions: NIIT in China; Entering China; Managing Intellectual Property Risks; Adapting to Local Imperatives; Spreading Wings Beyond Shanghai; Inventing the "NIIT Inside" Model.
Challenges With Entrepreneurs as FranchiseesPartnering with Government Institutions; Reaching for the Skies; Chapter 6: Driving Indirectly into China: Tata Motors and Jaguar Land Rover; Tata Motors' Acquisition of Jaguar Land Rover; Jaguar Land Rover in China; Entry into China Under Ford Ownership; Tata Motors Takes Charge; Manufacturing in China; Chapter 7: Committed Pioneers: Chinese Companies in India; Chinese Power Equipment Suppliers; Xindia Steels: A Promising Joint Venture in the Steel Sector; Huawei's Multidimensional Engagement with India.
Lenovo's Determined Push to Become the Market Leader in IndiaHaier's Attempt to Make Up for Its Late Start in India; Lessons from Chinese Companies' Journeys in India; Chapter 8: A China Roadmap for Indian Companies; Think Global, Not Just In-China-for-China; Risk-Proofing Your China Strategy; Deciding Whether to Partner or Not; Managing Relationships with the Government; Building Product and Institutional Brands; Managing Talent; Treating Your China Journey as a Learning Process; Notes; About the Authors; Index; More from Wiley.
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