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A crowdfunder's strategy guide : build a better business by building community
Author
Title
A crowdfunder's strategy guide : build a better business by building community / Jamey Stegmaier.
ISBN
9781626564091
1626564094
9781626564107
1626564108
9781626567603
1626567603
1626564086
9781626564084
Published
Oakland : Berrett-Koehler Publishers, Inc., [2015]
Physical Description
1 online resource
Local Notes
Access is available to the Yale community.
Notes
"A BK business book."
Access and use
Access restricted by licensing agreement.
Summary
More Than MoneyJamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over 1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a.
Variant and related titles
O'Reilly Safari. OCLC KB.
Other formats
Print version: Stegmaier, Jamey. A Crowdfunder's Strategy Guide : Build a Better Business by Building Community. Oakland : Berrett-Koehler Publishers, ©2015
Format
Books / Online
Language
English
Added to Catalog
January 14, 2020
Series
A BK business book
Bibliography
Includes bibliographical references and index.
Contents
Cover; Title Page; Copyright Page; Dedication; Contents; Preface; Introduction; Chapter 1 You Don't Need to Launch Today; Chapter 2 The Crowd Is the New Gatekeeper; Chapter 3 Crowdfunding Is the Rock Concert for Entrepreneurs; Chapter 4 I Made These Mistakes So You Don't Have To; Chapter 5 Make It about Them; Chapter 6 Backers Are Individuals, Not Numbers; Chapter 7 How to Make Friends and Lose Money; Chapter 8 Go Small to Win Big; Chapter 9 Build a Better Community; Chapter 10 Don't Quit Your Day Job ... Until You Quit Your Day Job; Chapter 11You Are Your Own Gatekeeper.
Resources 125 Crowdfunding Lessons in 125 SentencesThe One-Week Checklist; Recommended Reading; Projects Mentioned in this Book; Notes; Index; About the Author.
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