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On-camera coach : tools and techniques for business professionals in a video-driven world
Author
Title
On-camera coach : tools and techniques for business professionals in a video-driven world / Karin Reed.
ISBN
9781119324713
1119324718
9781119316039
1119316030
Publication
Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
Copyright Notice Date
©2017
Physical Description
1 online resource.
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
The invaluable handbook for acing your on-camera appearance On-Camera Coach is your personal coach for becoming great on camera. From Skype interviews and virtual conferences to shareholder presentations and television appearances, this book shows you how to master the art of on-camera presentation to deliver your message clearly, effectively, and with confidence. Fear of public speaking is common, but even the most seasoned speakers freeze in front of a single lens-being on camera demands an entirely new set of skills above and beyond the usual presentation to an audience you can actually see. It requires special attention to the way you move, the way you speak, and even the way you dress. This book provides the guidance and tools you need to ace it every time. Video is powerful, and it is everywhere; corporate YouTube channels, webinars, virtual meetings, TedTalks, and more are increasingly turning the lens on those who typically remain behind the scenes. This relatively recent trend will continue to expand as media plays a larger role in business, and the ability to appear confident, authoritative, and polished is becoming a necessary job skill. This book shows you everything you need to know about being on camera, from preparation through presentation and beyond.-Learn how to prepare for an on-camera appearance -Tailor your presentation to on-camera demands -Discover how the camera interprets wardrobe and body language -Appear dynamic, confident, and engaged when the lens points your way The lens captures everything-the awkward pauses, the nervous fidgets, poor posture, and every false start and mistake is captured for posterity. Is that the image you want to present' You want to get your message across and be heard; to do that, you must portray authority, energy, and confidence-even when you don't feel it. On-Camera Coach provides the expert instruction and insider secrets that help you make your message sing.
Variant and related titles
O'Reilly Safari. OCLC KB.
Other formats
Print version: Reed, Karin. On-camera coach. ©2017
Format
Books / Online
Language
English
Added to Catalog
January 14, 2020
Series
Wiley & SAS business series
Bibliography
Includes bibliographical references and index.
Contents
Section One The Inescapable Reality
We All Have to Communicate through a Camera
ch. 1 Why You Need to Read This Book
The Power and Pervasiveness of Video
The Decline of the Professional Spokesperson
The Global Communication Tool of Choice
Hiring by Skype
The Perils of Video
How Reading This Book Can Improve Your On-Camera Performance
What You Will Need
Topics to Be Discussed
Chapter Takeaways
Notes
ch. 2 Why the Camera Changes Everything
My "Aha!" Moment
A Camera Changes Everything
No Immediate Feedback
Your Own Worst Critic
Recorded for Posterity
Unfamiliar Territory
The Archenemy of Performance Success: You
The Key to On-Camera Success: Authenticity
Chapter Takeaways
Section Two The MVPs of Performance Success
ch. 3 M
Mental Mind-set: The Prep before the Performance
Reaching the Real Audience
Visualize the Viewer
Video Chat: Now You See Me, Now You Don't.
Embrace Your Nervousness
Passion Play
Beware of Brain Cramps
The Bottom Line: It's Not about You
Chapter Takeaways
Note
ch. 4 V
Vocal Variety: Pacing and Pausing with Purpose
The Musicality of Your Delivery
What's Your Range?
What Is Vocal Variety?
Natural versus On-Camera Inflection
Setting Your Pace with the Viewer in Mind
Finishing Your Thoughts
Using the Power of the Pause
Pause for You
Filler Words as Placeholders
Pause for Them
The Lowdown on Uptalk
The Most Common Uptalk Trouble Spot
Chapter Takeaways
Note
ch. 5 P
Physical Factors: On-Camera Movement with Meaning
On-Camera Gesturing: An Out-of-Body Experience
Getting Familiar with Frame Size
Gestures for a Tight Shot
Gestures for a Medium Shot
Gestures for a Wide Shot
Gestures as a Retention Tool
The Role of Off-Camera Movement
Posture Pointers
Standing While on Camera
The Metronome Effect.
Going for a Walk
Sitting While on Camera
Crossed Legs
Leaning In or Out
Step In to Start
Making Eye Contact When You Can't See Your Audience
Look Away
Performance Pitfalls: Eye Contact Errors
Vary Your Angle
Look Up
Chapter Takeaways
Notes
Section Three Ready to Wear ... or Not
ch. 6 Looking the Part
Wardrobe 101
Match Audience Expectations
Boring Is Best
Spin the Color Wheel
Special Consideration: Green-Screen Shoots
Solids: A Solid Choice
Putting on the Pounds
Dress Right for the Mic
Pack Placement
Microphone Placement
Jewelry Jukebox and Light Show
Your Fifth Appendage: A Smartphone
Additional Considerations for Men
Sock Style
The Uniform Look
To Button or Not to Button?
Chapter Takeaways
Notes
ch. 7 Hair and Makeup
Hair Hassles
On-Camera Makeup Musts for Women
What You Need in Your Kit
Moisturizer
Foundation
Powder
Eye Makeup.
Cheeks
Lip Color
Makeup for Men
Glasses or No Glasses
Chapter Takeaways
Section Four Best Practices for Creating Your On-Camera Message
ch. 8 Organizing for the Ear
The Rule of Three
Applying the Rule of Three On Camera
Rule of Three via Skype
Your Core Message
The Rule of Three Expanded
Repetition, Repetition, Repetition
Chapter Takeaways
Note
ch. 9 Writing for the Spoken Word
The Challenges of Reading Written Prose Aloud
Why the Whisper Test Won't Work
Writing Tip 1: Keep It Short
Writing Tip 2: Don't Fear the Grammar Police
Writing Tip 3: See Spot ... Be Bored
Exercises for Writing the Way You Speak
Chapter Takeaways
Note
Section Five How to Read without Sounding Like You Are
ch. 10 Marking Your Script
Step One: Smooth Out the Script
Step Two: Add Phonetics Where Appropriate
Step Three: Mark with Meaning
New vs. Old
The Name Stress Principle.
How to Mark Your Copy for Emphasis
Emphasis Obstacles
Beware of Connotations
Too Much Stress
Step Four: Place Your Pauses
The Short Pause
The Power Pause
Marking Your Pauses
Pause Practice Example
Pause Pitfalls
It All Comes Down to This ...
Chapter Takeaways
Script Marking Exercises Answer Key
Notes
ch. 11 Tackling the Teleprompter
Lessons Learned from Michael Bay's Implosion
Lesson 1: Know Your Content
Lesson 2: Know Your Script
Lesson 3: Stay in the Moment
Teleprompter-Friendly Copy: Best Practices
Read Your Script in the Prompter before Your Performance
Effective Visual Cues in Teleprompter Copy
Options for Marking Emphasis
Options for Marking Pauses
Visual Cues Are Guides, Not Absolutes
The Role of the Teleprompter Operator
A Second Set of Eyes
Adjusting Font Size
Following the Leader
Editing on the Fly
No Mind Reading
Adjusting the Read Line.
Prompter Practice Made Possible
The Proliferation of Prompter Software
Control the Scroll
Watch Yourself
Lost in the Teleprompter
Chapter Takeaways
Note
Section Six The Most Common On-Camera Performance Scenarios
ch. 12 Presenting Directly to the Camera in a Studio Setting
Considerations for Corporate Video
A Lesson from TV News
Does Length Matter?
How Much Face Time Is Too Much?
Preparing for the Shoot
Creating Your Content
Identifying Your Viewer
Writing the Way You Speak
Marking for Meaning
Practice, Practice, Practice
Looking the Part
Microphone Matters
Hair Issues
Getting Rid of Your Fifth Appendage
Orienting Yourself to the Studio
Meet the Crew
The Floor Director
The Audio Technician
The Camera Operator
The Teleprompter Operator
The Crew's Mission
Give Yourself the Once-Over
Getting Familiar with Your Performance Space
The Crew's Final Prep.
Pulling Off a Great Performance
Stay Focused Despite Distractions
The Most Dangerous Part of Your Performance
The Runaway Train Ramble
Mentally Moving On
Stopping the Performance before the Real End
Reviewing Your Performance
Chapter Takeaways
ch. 13 Videoconferencing and Interviews via Video Chat
Changes in Where and How You Work
Hiring by Skype
Travel Cost Savings
Fewer Scheduling Headaches
Why You Want to Turn on Your Webcam
Best Practices for VC
Technical Considerations
Setting Considerations
Performance Considerations
Recording a Videoconference
Chapter Takeaways
Notes
ch. 14 Webcasts
Best Practices for Panelists and Moderators
Why a Webcast Is Easier to Master
Best Practices for Panelists
Prepare Your Points
Plan Your Wardrobe
Take Advantage of Rehearsal Time
Focus on the Action
Where You Should Look
When Someone Asks You a Question.
When Presenting Uninterrupted to Viewers
When Others Are Speaking
Opting Out of Using a Teleprompter
Handling the Unexpected Question
Best Practices for Moderators
Directing the Conversation
Preparing to Be a Moderator
Encouraging the Conversation
Being the Ultimate Editor
Staying Hydrated
Chapter Takeaways
Notes
ch. 15 Broadcast Interview Basics
Before the TV Interview
Find Out the Focus
Simplify Your Talking Points
Seek to Speak in Sound Bites
Practice with a Peer
During the TV Interview
Establishing a Friendly Rapport
Checking Yourself in the Mirror
Realizing When the Camera Is On
Orally Editing Your Sound Bite
Controlling the Controllables
Pause to Ponder
Press Your Own Reset Button
Keep Your Cool
Answer Every Question as Best You Can
After the TV Interview
Interviews by Satellite
Introducing the IFB
Managing the Monitor
Waiting for the All-Clear
Chapter Takeaways.
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