""Cover""; ""Praise for Product Roadmaps Relaunched""; ""Copyright""; ""Table of Contents""; ""Foreword""; ""Preface""; ""Dear Roadmap""; ""Who Is This Book For?""; ""How to Use This Book""; ""Why Listen to Us?""; ""C. Todd Lombardo""; ""Bruce McCarthy""; ""Evan Ryan""; ""Michael Connors""; ""Acknowledgments""; ""Chapter 1. Relaunching Roadmaps""; ""What Is a Product Roadmap?""; ""Key Terms and How Weâ#x80;#x99;re Using Them""; ""Product""; ""Stakeholder""; ""Customer""; ""Where Did Product Roadmaps Come From?""; ""Requirements for a Roadmap Relaunch""

""A Roadmap Should Put the Organizationâ#x80;#x99;s Plans in a Strategic Context""""A Roadmap Should Focus on Delivering Value to Customers and the Organization""; ""A Roadmap Should Embrace Learning""; ""A Roadmap Should Rally the Organization Around a Single Set of Priorities""; ""A Roadmap Should Get Customers Excited About the Product Direction""; ""A Roadmap Should Not Make Promises a Team Cannot Deliver On""; ""A Roadmap Should Not Require Wasteful Up-Front Design and Estimation""; ""A Roadmap Should Not Be Conflated with a Release Plan or a Project Plan""; ""Summary""

""Chapter 2. Components of a Roadmap""""Primary Components""; "" Product Vision""; "" Business Objectives""; "" Timeframes""; "" Themes""; "" Disclaimer""; ""Meet the Wombat Garden Hose Co.""; ""Developing the Wombat Roadmap""; ""Secondary Components""; ""Features and Solutions Show How You Intend to Deliver on Your Themes""; ""Stage of Development""; ""Confidence""; ""Target Customers""; ""Product Areas""; ""Secondary Components Added to the Roadmap""; ""Complementary Information""; ""Project Information""; ""Components in Context""; ""Components in Context""; ""Components in Context""

""Components in Context""""Summary""; ""Chapter 3. Gathering Inputs""; ""Understand Where Your Product Is in Its Life Cycle""; ""New Product Phase""; ""Growth Phase""; ""Product Expansion Phase""; ""Harvesting Phase""; ""End-of-Life Phase""; ""Gathering Input from Your Market""; ""Understand Your Ecosystem""; ""Define the Problem and the Expected Outcome of the Solution""; ""Gathering Input from Your Customers""; ""Customer Roles""; ""User Types""; ""Users Versus Buyers""; ""Roles Versus Personas""; ""Gathering Input from Your Stakeholders""; ""Summary""

""Chapter 4. Establishing the Why with Product Vision and Strategy""""Mission Defines Your Intent""; ""Vision Is the Outcome You Seek""; ""Values Are Beliefs and Ideals""; ""Product Vision: Why Your Product Exists""; ""Value Proposition Template""; ""Example for Our Wombat Hose""; ""Duality of Company and Customer Benefit""; ""Product Strategy: How You Achieve Your Vision""; ""Objectives and Key Results""; ""The 10 universal business objectives""; ""Key results (and metrics)""; ""Outcome Versus Output""; ""Timing""; ""Case Study: SpaceX""; ""Business Objectives""; ""Themes""; ""Key Results""

Strategic planning > United States.

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