1. Introduction: Genres as formula, genres beyond formula
2. Are genres media-specific?
3. Where are genres in comics?
4. How genres emerge: horror comics
5. How genres are maintained: the case of genre curation in crossovers
6. The uses of genre: productivity, cultural distinction and shared culture
7. The uses of genre: generic discourses among producing fans
8. The uses of genres: asserting authority
10. Invisible genres and other architexts
11. Conclusion: Beyond genre?.