Introduction
Practicing purchase : the prosperity gospel of a spiritual capitalism
Celebrity spirit : the incorporation of your best life
Diverting conversions : the makeover as social rite
Preacher queen : the race and gender of America's confessor
Reading religiously : the reformations of Oprah's Book Club
Missionary gift : the globalization of inspiration
Conclusion
Epilogue : political spirituality, or the Oprahfication of Obama.