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Consumer behavior : pandemic & post pandemic
Title
Consumer behavior : pandemic & post pandemic / by Richard K. MIller and Kelli Washington.
ISBN
9781577833024
1577833023
Edition
Special edition.
Publication
Miramar, Fl. : Richard K. Miller & Associates ; [2020]
Copyright Notice Date
©2020
Physical Description
1 online resource (138 pages).
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Variant and related titles
Consumer behavior : pandemic and post pandemic
Format
Books / Online
Language
English
Added to Catalog
July 06, 2020
Series
RKMA market research handbook series
Bibliography
Includes bibliographical references.
Contents
Consumer behavior
Impact on consumer's lives
At-home activities
Personal finances
Spending during the pandemic shutdown
Preparedness
Virtual activities
Unemployment
Post-pandemic lifestyle changes
Activities
Eating & drinking behaviors
Leisure & social activities
Travel & vacationing
Media
Use of Media during the pandemic
News coverage
Use of the internet
Video chatting
Video streaming & subscriptions
Market sectors
E-commerce
Healthcare
Restaurants
Retail
Sports
Travel market resources
Metropolitan incident rates
State COVID-19 statistics
State stay-at-home-statistics.
Subjects
Also listed under
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