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Designing and developing analytics-based data products : an increasing number of companies are creating products that combine data with analytical capabilities : creating an effective development process for these data products requires following well-established steps - and adding a few new ones, too

Author

Davenport, Thomas H., 1954- author.

Title

Designing and developing analytics-based data products : an increasing number of companies are creating products that combine data with analytical capabilities : creating an effective development process for these data products requires following well-established steps - and adding a few new ones, too / Thomas H. Davenport, Stephan Kudyba.

Publication

[Cambridge, Massachusetts] : MIT Sloan Management Review, 2016.

Physical Description

1 online resource (1 volume)

Local Notes

Access is available to the Yale community.

Notes

"Reprint #58121."

Description based on online resource; title from cover (Safari, viewed December 3, 2016).

Access and use

Access restricted by licensing agreement.

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