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Architektur als Instrument der Markenkommunikation : die implizite Wirkung gebauter Botschaften

Author
Hollmann, Moritz, author.
Title
Architektur als Instrument der Markenkommunikation : die implizite Wirkung gebauter Botschaften / Moritz Hollmann ; mit einem Geleitwort von Prof. Dr. Torsten Bornemann.
ISBN
9783658293987
3658293985
9783658293994
3658293993
Publication
Wiesbaden : Springer Gabler, c2020.
Physical Description
xxx, 339 pages : illustrations, charts ; 21 cm.
Notes
Text in German; with summary in German and English.
Format
Books
Language
German
Added to Catalog
January 11, 2021
Series
Beiträge zur empirischen Marketing- und Vertriebsforschung,
Bibliography
Includes bibliographical references.
Subjects
Communication in architecture.
Architecture > Psychological aspects.
Branding (Marketing)
Architecture > Psychological aspects.
Branding (Marketing)
Communication in architecture.
Also listed under
Bornemann, Torsten, author of foreword
Bookmark As
https://search.library.yale.edu/catalog/15583175
Citation
Cite

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